Committed to promoting the healthy development of private brands in the retail industry in China and even the Asia Pacific region
Exhibition Introduction
PLF Global Retail Private Brand Products Asia Exhibition has been committed to promoting the healthy development of the Chinese retail market for over a decade. By developing its own brand model, it promotes close cooperation between retail and supply sides, optimizes the product structure of the retail market, helps upgrade the quality of retail products, and improves the efficiency of product circulation to meet the growing material and cultural needs of Chinese consumers. Over the past decade, more than 5000 high-quality factories have efficiently, quickly, and cost effectively entered the domestic and international retail markets through joint ventures, direct OEM, ODM, and export trade with many major retail terminal channels on the PLF exhibition platform.

2024 PLF Review
The scene is hot! The 2024 PLF Private Brand Exhibition opens today! If you're looking for products or factories, come to PLF!
Global Retail Private Label Products Asia Exhibition (PLF)
On December 5, 2024, the 17th Global Private Label Products Asia Exhibition (PLF), a dazzling event in the retail industry, was grandly unveiled at the Shanghai New International Expo Center (E1-E5 halls). The exhibition area of PLF is nearly 60000 square meters, with over 1000 exhibitors, all of whom are original factories.
On the first day of the opening, the exhibition welcomed professional visitors from over 50 countries and regions, witnessing this grand event in the Asian retail industry together. As one of the three authoritative private label professional exhibitions in the world, PLF is also the largest private label professional exhibition in Asia. Each edition is extremely popular, and customers communicate and exchange ideas enthusiastically, becoming an excellent platform for retailers to find source factories, source products, and strong factories to find successful distributors.
The 2024 PLF exhibition will have five major exhibition halls, namely E1 Department Store Hall, E2 Minsheng Food Hall, E3 Tangqiao Chongyin Hall, E4 Leisure Food Hall, and E5 Commodity Direct Procurement Hall. The exhibition gathered exhibitors from all categories of original enterprises, including beauty and personal care, home goods, grain and oil seasoning, North and South dried goods, fresh ingredients, 3R food, candy and chocolate, liquor blending, jelly pudding, big health, biscuits and pastries, preserved fruits and candies, puffed foods, nuts and dried fruits, leisure seafood, and dried meat. It comprehensively showcased the vibrant vitality of the domestic and foreign retail industry in 2024, providing an effective channel for professional buyers and sellers to deeply communicate and explore cooperation!
The consensus among the Chinese retail industry's purchasing population is that 'if you look for factories and products, come to the PLF exhibition'. According to incomplete statistics, the exhibitors at this year's Global Retail Private Brand Products Asia Exhibition include: Green Jie Co., Ltd., a professional producer of fruit vinegar with a 20000 acre apple planting base, Shandong Shilixiang Sesame Products Co., Ltd., a time-honored sesame product source enterprise with a history of 120 years that exports to more than 60 countries, well-known maternal and child enterprise Yingshubao (China) Co., Ltd., Cui Zi brand small grinding sesame oil manufacturer with a brand history of 600 years - Ruifu Oil Co., Ltd., a nationally renowned brand seasoning manufacturer - Chengdu Santa Food Co., Ltd., and so on

This is my third time participating in a private label exhibition, and my experience is different every year. We are the first enterprise in the national dessert industry to use the "frozen to fresh" technology, with a complete supply chain and OEM services for multiple well-known retailers. PLF exhibition is very suitable for us.
——Tu Chuanhong, Southwest Regional Manager of Shengkoule Brand of Zhonghe Yixin Group

The future development trend of Youchun's products is to focus on low sugar and zero additives, and whether it is blended milk or yogurt, the main focus is on simplifying the ingredients. Private brands can achieve gross profit liberalization and product specialization, which is a necessary direction for the development of many channel merchants and retailers.
——Chen Kai, Sales Director of Shanghai Youchun Animal Husbandry Technology Co., Ltd

This is my first time participating in PLF's own brand exhibition, and we will increase our research and development of adult care products in the future. Our first domestic women's detachable daily safety pants were exhibited at the exhibition. I am very optimistic about the development prospects of domestic self owned brands.
——Zhou Jiahao, Executive Director of Yingshubao (China) Co., Ltd

The PLF Private Brand Exhibition is a window for learning from consumers and peers, and we communicate and exchange ideas with everyone through this platform.
——Hao Shengcai, Sales Director of Southern Region of Danfu Group Co., Ltd

In addition to exhibitors from source companies, retail companies with stronger consumer connections are also exhibiting at this year's Global Retail Private Brand Asia Exhibition. Wumart Group, JD No.1 Store, Pupu Supermarket, Lawson, and ReScience Institute not only led their respective product procurement teams to the exhibition site to select products, but also displayed their new products of the year and the latest self-developed self owned brand products at the PLF exhibition, in order to have in-depth exchanges with industry peers and explore more business opportunities for cooperation.

Personal care: nursing supplies/epidemic prevention supplies/personal cleaning/maternal and child products
Home daily use: kitchen utensils/home needle spinning/storage and organization/household paper/disposable items/bathroom drying/furniture supplies/household cleaning/sports toys/pet supplies/small appliances
Livelihood ingredients: rice, flour, grain and oil/seasonings/convenience foods/dried goods from the north and south
Fresh ingredients: fruits/vegetables/meat and poultry/eggs/seafood/soy milk/frozen products/pre made/baked fresh food
Leisure food: Meat in jerky/preserved fruits and vegetables/nuts in fruits and vegetables/leisure seafood/puffed food cakes in pastries/alcoholic beverages/mixed drinks/sugar jelly/holiday foods
Nutrition and Health Care/Maternal and Child Food/Pet Food
Brand IP Pavilion: Famous Brands/Emerging Brands/Regional Brands/Time honored Brands/IP Authorization

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Truename:Liu Cai
• E-mail:909649414@qq.com
• Address:201, Building 4B, No. 439 Jinglian Road, Minhang District, Shanghai

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