The China (Shandong) International Sugar and Wine Food Fair (referred to as the Shandong International Sugar and Wine Fair) was founded in 2006 and has been successfully held for 16 sessions. It has always adhered to the principle of "based in Shandong, facing the whole country, and serving the industry". The exhibition brings together enterprises in the entire sugar, wine, and food industry chain across the country. The successful hosting of the Shandong International Sugar and Wine Fair helps promote enterprise brand promotion, new product releases, and channel expansion, effectively promoting distribution and agency in various regions Channel supplier procurement docking, information exchange, and project cooperation have further expanded the cross regional agglomeration, regional collaborative development, and demonstrated the charm of cities, building an important communication and exchange platform.
The Shandong International Sugar and Wine Fair is supported by the Department of Industry and Information Technology of Shandong Province and the People's Government of Jinan City, with service guarantees from the Jinan Municipal Bureau of Industry and Information Technology and the Municipal Bureau of Commerce. It is hosted by the Jinan Food Industry Association and Shandong International Exhibition Co., Ltd. It always follows the government's guidance and market-oriented operation, adheres to the exhibition concept of "specialization, uniqueness, and branding", and has become a popular exhibition group in various cities in northern China A sugar, alcohol, and food industry exhibition recognized by industry merchants for promoting brands, negotiating trade, sharing opportunities, and achieving win-win outcomes.
2024 The 17th China (Shandong) International Sugar and Wine Fair is scheduled to be held in the Shandong International Convention and Exhibition Center from August 9 to 11. The total planned exhibition area of this exhibition is 50000 square meters, including the exhibition area of characteristic cities, traditional Baijiu production area, wine exhibition area, catering materials exhibition area, packaging equipment exhibition area. It is proposed to invite more than 1200 enterprises, 15000 brands, and more than 80000 visitors.
The organizing committee of the Shandong International Sugar and Wine Fair will sincerely invite relevant units from various cities to bring their unique products, industry production areas, major brand products, emerging enterprises, and innovative service consulting institutions to meet at the 2024 Shandong International Sugar and Wine Fair, gather in Jinan, and jointly explore the new future of the sugar, wine, and food industry in the new era!

Professional Audience Invitation
1. Coverage area: Mainly in Shandong, radiating north to the three eastern provinces and Inner Mongolia, surrounding Hebei, Henan, Jiangsu, Anhui, Shanxi, Shaanxi and other provinces and cities in central and northern China.
2. Professionalism: We plan to invite regional agents for alcohol and food, channel merchants (supermarkets, catering enterprises), e-commerce platforms, and outstanding buyers in the market to participate in business negotiations and procurement docking.
3. Extendability: We plan to invite local excellent procurement leaders from enterprises with customization and group buying needs to participate in the selection of products and achieve cooperation.
4. We plan to invite colleagues from various upstream and downstream industries in the food industry to visit and discuss the establishment of cooperative contacts.
Kind reminder:
All participating cities and enterprises that hold "New Product Launch Conference, Forum, Tasting and Investment Promotion Conference" and other activities during the 2024 Shandong International Sugar and Wine Fair can contact the organizing committee in advance for registration. After review, the organizing committee will provide support in terms of venue, invitation of leaders and guests, media invitation, publicity and promotion to the participating enterprises.

Exhibition feature
（1） Focus on Shandong and seize market opportunities.
Shandong is a populous, agricultural, and economic province along the eastern coast of China. It has abundant industrial resources, developed industrial clusters, a strong economic foundation, active economic entities, and a broad consumer market. It has unique advantages in facilitating domestic circulation and connecting domestic and international dual circulation.
（2） Brand aggregation, supporting industry development
Over the years, the exhibition has gathered industry brand enterprises such as Maotai, Wuliangye, Jiugui Liquor, Xijiu, Guotai, Yibin Liquor, Zhenjiu, Daliyuan, Shanghaojia, Wangwang, Zhengda Food, and Sunflower MSG, attracting more than 20 countries, more than a thousand enterprises, and tens of thousands of high-quality products from around the world to showcase, exchange, and negotiate cooperation.
（3） Urban industrial clusters, showcasing urban charm
The exhibition has attracted more than 30 domestic and foreign city exhibition groups, promoting urban characteristic products, focusing on industrial development, promoting economic and trade exchanges and cooperation between cities, accurately assisting supply and demand docking, further enhancing urban industrial characteristics, and enhancing urban brand influence and visibility.
（4） Carry out forum activities and improve the quality of exhibitions
By organizing industry development forums, procurement docking, investment promotion, online live streaming and other activity forums with high specifications, high quality, and high-level, we can enhance the ideological exchange, information communication, and product selection experience of the attending merchants, further improving the quality of the exhibition.
（5） Data is king, professional invitations, and achieving precise matching
The organizing committee has resources such as 50+dealer liaison officers, 100+new media, 200+industry institutions, 600000+dealer big data, hotels in Shandong Province and surrounding provinces and cities, supermarkets, e-commerce channels, etc. Through targeted invitations from information specialists, we can identify buyer needs, achieve precise matching, and ensure the effectiveness of participation.
（6） Focusing on industry media and creating a good atmosphere for exhibitions
In order to better serve participating enterprises and achieve practical results, extensive promotion and invitations were carried out in the early, middle, and later stages of the exhibition. Adhering to the principle of "allowing professionals to do professional things", we comprehensively integrate media resources and industry resources, and use "professional media+new media+traditional media" to promote linkage. We provide comprehensive, multi period, and deep level tracking reports for the exhibition, widely invite and promote, and create a good atmosphere.

（1） Theme exhibition area for provincial and municipal delegations.
Forming characteristic urban exhibition areas through provincial and municipal exhibition groups and regional characteristic industries, concentrating on the promotion and marketing of urban characteristic products, and improving the brand influence and market share of local cities and industrial clusters.
（2） Theme exhibition area for foreign sister city delegations.
National pavilions, cross-border e-commerce and international trade service providers, import commodity markets, cross-border e-commerce parks, comprehensive bonded zones, and other import commodity exhibition areas organized by national regulatory authorities or organizations.
（3） Theme exhibition area for the liquor industry.
Traditional liquor exhibition area; High end sauce wine exhibition area; Craft beer exhibition area; Wine and International Spirits Exhibition Area; Exhibition area for comprehensive liquor services.
（4） Food and beverage exhibition area.
Leisure and Convenient Food Theme Exhibition Area; Beverage and dairy product exhibition area; Bakery food exhibition area.
（5） Food and seasoning exhibition area.
Seasoning and ingredient exhibition area; Exhibition area for catering ingredients, pre made dishes, and supply chain; Rice, Noodle, Grain and Oil Exhibition Area; Agriculture and agricultural by-products exhibition area; Meat and frozen food exhibition area.
（6） Tea and Tea Culture Exhibition Area.
Organize leading brand enterprises in the quality industry from various tea producing areas to participate in the exhibition and create influential tea and tea industry supporting exhibition areas.
（7） Food packaging and processing equipment industry theme exhibition area.
Food packaging exhibition area (including packaging design, packaging materials, and packaging products); Food processing machinery exhibition area (including processing equipment, packaging equipment, printing technology, logistics packaging equipment, intelligent equipment, labeling, flexible packaging, and filling equipment).

Please contact the exhibition organizer for implementation before participating in the exhibition.

• Telephone:0531-82678972
• Truename:Zhang Xiaobei
• QQ:905167216
• Address:No.1 Rizhao Road, Huaiyin District, Jinan City

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