As the world's largest producer and consumer in the baking industry, China is also the country with the fastest growth in the baking industry. With the continuous improvement of the living standards of Chinese consumers, baking has become a new choice for trendy fashion and leisure food advocated by young Chinese consumers, with huge market development space. Data shows that China currently has over 100000 bakeries, and the total retail sales of baked goods in China reached 203.3 billion yuan in 2018, with a growth rate of over 10%. It is expected that the sales revenue of China's baked goods industry is expected to exceed 360 billion yuan by 2024. Faced with increasingly strong consumer demand, it has attracted more and more international baking companies to come to China, further exploring and sharing China's strong consumer market, while also driving the high-speed development period of Chinese brand baking franchise stores. The Shanghai International Baking Exhibition (BSE), as an annual indispensable procurement and franchise event in the Chinese baking industry, has been successfully held for several sessions, with a total exhibition area of over tens of thousands of square meters, attracting nearly a thousand excellent suppliers in the baking food industry from 23 countries and regions around the world and hundreds of thousands of professional visitors to participate in the exhibition. The exhibition is a professional trade exhibition in the baking industry in China, which integrates five advantages: baking industry, market economy, regional location, brand benefits, and exhibition halls. It integrates product display, procurement, trade, franchise, and matching. At the same time, the exhibition is guided by market development, based in Shanghai, facing domestic and foreign countries, making full use of the regional and economic advantages of the Yangtze River Delta, integrating the opportunities of the Fan Chang Delta and the the Belt and Road, and serving the whole industrial chain of the baking industry.

New opportunities:

To provide a platform for product display, trade transactions, information sharing, and franchise docking for global baking enterprises. The relevant supervisory units of Gaodeng Exhibition will jointly hold the "2024 Shanghai International Baking Exhibition" at the Hongqiao National Convention and Exhibition Center in Shanghai from May 13th to 15th, 2024. The exhibition area consists of five main theme exhibition areas, including baking food, baking ingredients, cake cream, baking equipment, and franchise. During the exhibition, there will also be international aviation, cruise and train food exhibitions, China International Air Travel Food Excellent Chef Cooking Championships, supermarket food procurement meetings, baking food docking meetings, baking shop franchise investment promotion meetings, provincial and municipal dealer and agent associations, and international tourism and catering buyer meetings, providing a live B2B business exchange platform for customers to seek common development.

Baking raw materials and finished products: grain and oil products, baking additives, preservatives, baking fillings, cake decorations, baking finished products, and other baking raw materials and accessories;

Baking equipment: Baking production equipment, baking tool molds, ovens and baking equipment, display cabinets, storage and refrigeration cabinets, catering equipment, baking related laboratories and testing equipment

Baking production: Baking process and research and development technology, OEM/ODM OEM, mooncake and mooncake production, pastry and pastry production, biscuit and biscuit production line, souvenir and souvenir production, candy and candy production, leisure food and snack food production, etc;

Baking product packaging solutions: Baking product packaging materials, baking packaging equipment and tools, baking packaging design, etc;

Coffee, Beverages and Light Food: Coffee ingredients, finished products and coffee machines, beverages and juice machines, tea drinks and tea sets, ice cream ingredients, finished products and equipment, pizza and other light food ingredients, finished products and equipment, etc;

Household baking: small packaging baking ingredients, household mold tools, household appliances (ovens, chef machines, mixers, etc.), household packaging accessories, etc;

Baking franchise: franchise of branded bakeries, traditional pastry shops, coffee shops/fashionable beverage shops/ice cream shops/catering shops, etc;

Other: schools and training institutions (technology, management, entrepreneurship, etc.), internet platforms, information technology, bakery chain terminal design and decoration, logistics and cold chain, media, etc

Please contact the exhibition organizer for implementation before participating in the exhibition.

• Company:Shanghai Chengzhi Exhibition Service Co., Ltd
• Telephone:13062666301
• Truename:Deng Wei
• Mobile:13062666301
• E-mail:648964318@qq.com
• Address:333 Songze Avenue, Qingpu District, Shanghai (North Gate of Exhibition Hall)

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