The 18th National Food Expo 2024 will be grandly held from May 10th to 12th, 2024 at the Shandong International Convention and Exhibition Center (Huaiyin District) in Jinan City. [Theme exhibitions: AFADE2024 Asian Famous Liquor Exhibition and the 18th China (Shandong) International Liquor Industry Expo, CHICE2024 China Hot Pot Industry Chain Expo and the 12th Qilu Hot Pot Festival]
This exhibition is hosted by Shandong Food Industry Association, Shandong Hot Pot Catering Association, Sino French Joint Venture Gaobo China Trade International Exhibition Group, Shandong China Trade International Economic and Trade Development Promotion Center, and China Trade Science and Technology Group. It is hosted by Sino French Joint Venture Gaobo China Trade International Exhibition (Shandong) Co., Ltd. and supported by alcohol, food, beverage, and catering industry associations in multiple provinces and cities. The planned exhibition area is 50000 square meters, and more than 1600 alcoholic beverages are planned to be organized Food, beverage, catering ingredients, packaging and mechanical equipment enterprises are expected to participate in the exhibition, attracting and organizing over 80000 professional visitors to visit and select products.

As an important professional exhibition in the domestic food and beverage industry, the CNFE National Food Expo has been held for seventeen consecutive sessions (once a year) in Jinan, the capital of Shandong Province. The exhibition brand, scale, and effectiveness are among the top in the same type of exhibition in China, and it is an important value platform for liquor, food, and catering enterprises to explore the market, showcase their brands, and exchange with the industry.

The 18th National Food Expo of CNFE2024 will adhere to the principles of "efficiency, promotion, and improvement" to effectively support the market growth of alcoholic beverage and catering enterprises.

01 Four core advantages forge the golden signboard of the National Food Expo
The CNFE National Food Expo, as a key brand exhibition under the Gaobo China International Trade Exhibition Group, has undergone more than a decade of market testing and has become a rare brand exhibition in the alcohol, food and catering industry in China, following the National Sugar and Wine Expo. It has made positive contributions to the market expansion of many enterprises and demonstrated platform value.
The good brand image of CNFE National Food Expo mainly stems from the following four core advantages:
1. The good market advantage of the hosting location. The CNFE National Food Expo is based in Shandong, a major province in the consumption of alcohol, food, beverages, and catering in China, and has a good market advantage in the exhibition venue. As is well known, Shandong Province has a developed economy, and the accompanying catering industry also occupies an important position in China. According to the annual report of China's catering industry released by the China Hotel Association in recent years, Shandong has been the largest province in terms of food and beverage industry for many consecutive years, with its catering industry revenue ranking first among all provinces and cities.
The developed catering industry, along with a large population and favorable economic conditions, has driven the rapid development of the food, beverage, and catering industries in Shandong Province, and has also given Shandong Province a unique market advantage in holding related industry exhibitions.

2. The exhibition has a good market radiation effect. Jinan, the host city of the CNFE National Food Expo, has a good geographical advantage and can better radiate the markets of surrounding provinces and cities.
Jinan, as the intersection area of East China, North China, and Central China, is an important transportation and economic hub in China. It is connected to the Capital Economic Circle to the north, the Yangtze River Delta Economic Circle to the south, the Central Plains Urban Agglomeration to the west, and the Shandong Peninsula Urban Agglomeration to the east. It is an important intersection point on the Bohai Rim Economic Belt and the Beijing Shanghai Economic Axis, and has strong market radiation to East China, North China, Central China, and other regions.
At the same time, Henan, Jiangsu, Anhui and Hebei around Shandong Province are important consumer markets of China's wine and food industry, and also important Source areas for professional visitors to the National Food Expo.
3. The exhibition strictly adheres to the quality of professional exhibitions. The CNFE National Food Expo has always adhered to the nature of a professional B2B exhibition, strictly controlling the investment and viewing stages to ensure a good investment and visiting environment for the exhibition.
Before each CNFE National Food Expo, the organizing committee conducts a detailed review and screening of exhibitors, and strengthens inspection efforts during the exhibition to prevent selling behavior.
At the exhibition site, the organizing committee will also design negotiation and tea break areas to facilitate better communication and negotiation between exhibitors and professional visitors.
4. Exhibitions have good practical advantages. As a brand exhibition in the domestic food and beverage industry, the CNFE National Food Expo has always been based on the industry with good effectiveness.
With the continuous growth of exhibition brands, more and more brand enterprises are participating in the CNFE National Food Expo. The fundamental reason behind this is the good effectiveness of the exhibition. As is well known, the current industry's internal competition is becoming increasingly severe. As an important platform and means for enterprises to attract investment, the effectiveness of industry exhibitions is of great significance for both the development of exhibition brands and the expansion of enterprise markets. The continuous and healthy development of the CNFE National Food Expo brand over the past decade is inseparable from the effective support of the exhibition.

02 Highlights abound, making the 18th National Food Expo even more exciting
AFADE Asian Famous Wine Exhibition will make its debut at CNFE National Food Expo. AFADE Asian Famous Liquor Exhibition (hereinafter referred to as AFADE) is an important strategic layout for the group to move towards internationalization, based on the new development situation of the liquor industry and after careful research and analysis of the current industry, pain points of exhibitions, and new needs of exhibitors and professional visitors, and upgrading from the China International Liquor Expo · Shandong and Jiangsu.
As a well-known IP industry exhibition brand in the Chinese liquor industry, the China International Wine Expo has been held in Jinan, the capital of Shandong Province, and Nanjing, the capital of Jiangsu Province, for 17 and 12 sessions respectively, with a total of 29 successful sessions held.
On site of previous exhibitions
The newly upgraded Asia Wine Exhibition will be based on the domestic wine and food exhibition resources of Gaobo China Trade International Exhibition Group, and closely integrate with the global resources of the world's third-largest international exhibition group, France's Gaomei Aibo Exhibition Group, adhering to the development strategy of "dual expansion of domestic and international, and taking the path of international development", and conducting multi-point exploration in domestic and international markets. While introducing international brands to participate in the Asia Wine Exhibition, it will also lead Chinese liquor companies to go abroad, build bridges for promoting communication and cooperation between domestic and foreign liquor industries, and contribute new strength to the high-quality development of the liquor industry under the new situation.
At the 18th National Food Expo of CNFE2024, the Asian Liquor Exhibition will make its debut in the form of the exhibition theme exhibition - AFADE2024 Asian Famous Liquor Exhibition and the 18th China (Shandong) International Liquor Industry Expo. The exhibition venue will gather high-quality liquor brands and international professional visitors from both domestic and foreign markets, officially opening a new chapter in the internationalization development of the Asian Liquor Exhibition.
It is understood that at this Asian Wine Show, there will be domestic famous wine exhibition area, international famous wine exhibition area, high-quality soy sauce wine exhibition area, fragrance Baijiu exhibition area, wine and low tide drinks exhibition area, comprehensive wine exhibition area, wine packaging and equipment exhibition area, etc.
2. Comprehensive upgrade of on-site activities to create a high-value industry platform for the wine, food, and catering industry. At the 18th National Food Expo in CNFE2024, the organizing committee will focus on improving the level of on-site activities and providing more assistance for the development of the industry.
First of all, in view of the current hot fragrance Baijiu category, the 2024 China (Shandong) Fragrant Baijiu Development Forum will continue to be held as an IP event of the exhibition. At the 2023 event, industry experts gathered and presented exciting perspectives. Next year's event will bring together more industry leaders, enterprise representatives, dealer representatives, media representatives, etc., to provide advice and suggestions for the development of fragrant Baijiu.
2023 "Gentle Breeze · Fragrant Baijiu Development Forum"
Secondly, the 2024 FIGC Food Industry Growth Conference and the First Shandong Food Industry Lingxiao Award Exhibition and Evaluation Event, as a key industry IP event created by Gaobo China International Trade Exhibition Group, will be grandly held at the exhibition site. The event combines forums and award ceremonies, bringing together industry experts to focus on the common hot topic of food industry growth, and providing inspiration for enterprise growth. At the same time, the "Lingxiao Award" exhibition and evaluation activity will be launched, covering the fields of food, alcohol, and beverages, commending advanced enterprises and empowering their development.
Thirdly, the 2024 China (Shandong) Hotpot Industry Development Conference will also make an exciting appearance at the exhibition venue. The conference will focus on the future development of the hot pot industry, gather elite representatives from the entire hot pot industry chain, directly address the pain points of industry development, and bring a wonderful and unparalleled ideological feast to hot pot related enterprises.

At present, the investment and viewing work of the 18th National Food Expo of CNFE2024 has been officially launched. We look forward to meeting you in 2024 and attending the industry feast together.

Domestic Famous Liquor Exhibition Area
Including Baijiu, yellow rice wine, brewed cooking wine, wine, liqueur, winery wine (wine, fruit wine), etc;

International Famous Liquor Exhibition Area
Including wine, brandy, whisky, vodka, rum, gin, sake, tequila, etc;

Contact with the organizer for implementation before the exhibition

• Truename:Manager Yuan
• E-mail:2554081192@qq.com
• QQ:2554081192
• Address:Huiyuan Building 1903

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