Underwear is not only the product of people's daily needs, but also the product of a fashion culture. As a fashion culture in modern times, underwear, like other clothing, also leads the continuous development of fashion. Underwear from a single pursuit of product quality, pay attention to its comfort and health care function, to pay attention to the popular style, pay attention to the color and style of underwear. Now we pay more attention to diversification and personalization, so that underwear can better reflect personal taste and show personal style. The diversification, personalization and fashion of underwear varieties have gradually become the consumption hotspot pursued by people. Women are the main force of underwear consumption. Now women are more and more concerned about their feelings and pursue health, freedom and personalization. The change of this concept is more obvious in underwear consumption. As an important part of underwear industry, "fun underwear" is attracting more and more attention. Like many adult products, sexy underwear has been a very common product in Europe, America and other countries, but in China, sexy underwear has gradually been accepted by the public in recent two years. It can be predicted that sexy underwear will gradually move towards routine. In the future, the market scale of China's underwear industry will grow rapidly and show great market potential under the general trend of consumption upgrading.

Shenzhen is the core engine of Guangdong, Hong Kong and Macao Bay area, the frontier of reform and opening up and the window to introduce western economy, culture and science and technology, the main international trade center and scientific and technological innovation center. Adjacent to Hong Kong, Macao and Taiwan, it radiates Southeast Asia, with convenient sea, land and air transportation and wide market radiation. 9 cities in Guangdong, Hong Kong and Macao will jointly build the Great Bay area of Guangdong, Hong Kong and Macao, build a world-class urban agglomeration, build a greater Pearl River Delta economic zone composed of 9 cities in the Pearl River Delta and 6 cities around the Pearl River Delta, and form a world-class coastal urban belt LED by the world-class Bay Area Urban Agglomeration in the Pearl River Delta and supported by shanchaojie urban agglomeration and zhanmaoyang urban belt. Connect with the national "two horizontal and three vertical" urbanization layout, and promote the formation of "one axis, multi center and cluster" urban spatial structure. Dawan district is economically developed, people are open-minded and ahead of consumption, leading the trend of fashion consumption. As the focus of the underwear industry market, China has a global underwear production base and industrial chain cluster. Women are the basis of underwear consumption. China's population has exceeded 1.4 billion, the largest in the world, including about 688.44 million women. China's huge population base has provided a solid industrial foundation and strong market support for the underwear industry. The underwear industry is about to usher in broad market prospects and great opportunities.

"Demographic dividend" + "consumption upgrading" jointly drive the growth and development of underwear industry. Based on the huge market demand, 2021 Dawan district (Shenzhen) international fashion underwear Expo will be grandly held in Shenzhen Central Asia International Convention and Exhibition Center from December 18 to 19, 2021. At the same time, the fashion life underwear theme show will be held, and a variety of fashionable brand underwear will be released and displayed to lead the fashion trend! It plans to hold an industry forum to discuss the development trend and cutting-edge business model of underwear industry, share underwear scientific and technological innovation products and best practice cases, and provide valuable information sharing and forward-looking prediction for the industry. The exhibition will display the most advanced underwear technology and brand products in an all-round way. It is committed to building an efficient, high-quality and accurate one-stop professional business platform for exhibitors and global high-quality buyers, providing more cooperation opportunities for the underwear industry, effectively promoting China's underwear production technology and products to fully enter the global procurement system, and coordinating, cooperating and interacting with the underwear industry all over the world Win win, common development and progress.

Highlights of the exhibition
◇ a high-quality platform that brings accurate brand building, cultural communication, transaction display, market development, ideal income and high-quality service;
◇ covering the whole subdivided categories of underwear and the whole industrial chain of upstream and downstream supply of the industry;
◇ exhibition groups and buyers gather here, and international platforms lead the trend;
◇ professional publicity and promotion plan, cooperation with the media, full online and offline coverage, and organization of all channel VIP buyers;
◇ large scale procurement targeted special invitation, promotion activities, city relay, industry media publicity channel sharing;
◇ explore the development trend of the industry with new theme exhibition areas and professional activities, and open the autonomy of simultaneous activities to well-known enterprises;
◇ with underwear industry + adult health care as the main body, establish an ecosystem with vertical and in-depth development of each main industrial plate, complete the data collection of each plate, promote industry integration, and provide comprehensive and three-dimensional intelligent services to each industry.

Why
Face the purchasing decision maker! Bring together underwear distribution / end buyers, finished product technology R & D personnel, international buyers and brand potential customers!
It is one of the highly recommended platforms for releasing new products and promoting new technologies. It is a better opportunity to carry out brand building publicity and improve industry awareness!
The gathering of international famous brands and well-known brands, combined with the geographical advantages of Shenzhen Special Zone, is an important choice to develop the underwear market!
Professional buyer organization plan and targeted marketing, multi-media publicity support and VIP reception service to ensure the quality and quantity of buyers!

Audience source
Personal clothing brands and manufacturers, franchisees / agents / dealers, clothing OEM enterprises, e-commerce / wechat / online retailers / TV shopping channels / online shopping malls / important group buying units, retailers, import and export companies, supermarkets / shopping centers / department stores / supermarkets, adult supplies stores, brand collection stores, online Red brands, e-commerce platform service providers, independent designers and production technicians And senior managers, investors, suppliers, professional managers, other clothing and related enterprises, experts and scholars, industry associations, industry media, mass media and we media.

◆ underwear: bra, men's and women's underwear, men's and women's functional underwear, men's and women's thermal underwear, men's underwear, elderly underwear, children's underwear, seamless underwear, men's and women's health underwear, professional interest underwear, sexy underwear, lace, girls' underwear, pregnant women's underwear, breast-feeding underwear, men's and women's tights, women's breast care, women's belly pocket, women's hidden underwear, women's pants and traceless pants , one-piece clothes, men's and women's traceless vests, men's and women's socks, men's and women's sports underwear, women's waist clip, women's body shaping clothes, beauty underwear, etc;
◆ Swimsuit: brand, bikini, swimming shoes, swimming caps, children's swimsuit, men's and women's swimming trunks, men's and women's beach clothes, men's and women's swimsuit and accessories, etc;
◆ fabrics: fabrics, accessories, clothing cups, embroidery lace, etc;
◆ home clothes: pajamas, nightgowns, bathrobes, bathrobes, etc;
◆ others: models, underwear accessories, underwear machinery and equipment, publications and franchises, underwear design, etc.

Please call the organizing committee
the measure of area: 20000 m2

• Truename:Xu Yan
• Mobile:15989233176
• E-mail:2355707131@qq.com
• QQ:2355707131
• Address:China Guangdong Guangzhou Haizhu District

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