In 2020, a sudden new epidemic of pneumonia will usher in a round of reshuffle in the retail industry. The social marketing represented by live e-commerce will become more popular. Live e-commerce will become the core center linking "suspended" businesses and "staying at home" consumers. The relevant social e-commerce platforms and applications will sink with a wide range of people, and the byte beating and fast hand will be in the spring During the festival, the biggest market heat was obtained, and the watching and consumption habits of live and short videos were deeply rooted in the hearts of the people.



Last year, Taobao live broadcast led the turnover of 20 billion yuan, accounting for 16% of the total turnover of the industry. Alibaba has determined that content-based is one of the three major development directions of Taobao in the future. At the same time, in the outbreak of large-scale KOL, customers pay more attention to the content production quality and IP based of KOL, and the industry has entered a period of rapid growth and outbreak, creating a new platform With rules and regulations in the breeding, MCN institutions actively adjust the industrial structure, KOL has joined hands with brands to build its own talent stores, and the brand side has begun to incubate and cultivate its own online red network. It can be predicted that in 2020, the whole social marketing market will reach an unprecedented height in both quantity and scale.

Mcnetwork Mochao culture, as an exhibition platform connecting KOL and brands, held the first "wanghong brand Expo" and China wanghong conference 2019kol brand new Marketing Summit Forum in Hangzhou Expo Center from November 20 to 22. As the first online live show with goods for all brand exhibitors in China, it attracted the attention of all parties with the spring breeze of the industry Ball and attention, successfully attracted more than 500 brands and more than 3000 platforms, MCN, KOL and other professional audiences to participate in the exhibition and forum. Under the strong response of customers from all sides, the second "international wanghong brand Expo" will be held in Shanghai New International Expo Center from December 9 to 11, 2020. The second exhibition is expected to double the area and number of booths on the original basis. At the same time, it will join many characteristic Exhibition areas, such as overseas cross-border e-commerce, Japan joint special show, wanghong City, museum, etc The original brand exhibition area and MCN joint exhibition area create a social marketing event across the industrial chain.

Exhibition activities
2020 KOL brand new Marketing Summit Forum live e-commerce Forum
2020kol brand new Marketing Summit Forum - short video Forum
2020 award ceremony of new forces
On the spot teaching of dither and short video
Award ceremony of short video brand creative competition

Beauty products: daily cosmetics, washing and personal care products, cosmetics, perfume, facial mask, beauty and skin care products;


Maternal and infant products: pregnant women's products, baby food, feeding products, daily products;

L. household products: intelligent electrical appliances, kitchen and toilet products, indoor cleaning and decoration products;

Platform side: short video, live broadcast platform, social platform, e-commerce platform, micro commerce platform;

Other industries: food, beverage, electronic products, wholesalers, retailers.

Marketing Organization: micro business, MCN, KOL, third party service provider, advertising company, integrated promotion solution provider

L supplier: AI, AI, face recognition, cloud service solutions;

Others: industry, media, association, park, etc.

Special booth: 25800 yuan / 12 square meters

Standard booth in area B: 17800 yuan / 9 square meters

Standard booth in area C: 15800 yuan / 9 square meters

Bare land: 1500 yuan / m2 (from 36 m2)
scale: W2 Pavilion

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870