In order to implement the national strategy of high-quality integrated development in the Yangtze River Delta, the "Yangtze River Delta International Cultural Industry Expo" (referred to as the Yangtze River Delta Cultural Expo) was jointly initiated by the propaganda departments of the party committees of Shanghai, Jiangsu, Zhejiang, and Anhui in 2018. After seven years and five sessions, the exhibition area has expanded to 100000 square meters, becoming one of the largest and most diverse cultural industry expos in the country. It is an important platform for promoting the high-quality integrated development of the Yangtze River Delta cultural industry and an authoritative exhibition that has obtained the highest international exhibition qualification UFI.

The 7th Yangtze River Delta Cultural Expo will be grandly held at the National Convention and Exhibition Center in November 2026. It will take "high-quality development", "high-level openness", "high-quality life", and "high standard service" as the basic requirements, adhere to the characteristics of "transaction priority, excellent quality, and high-quality service", and take new steps in innovative patterns, boosting quality, and expanding scale, becoming a new starting point for serving enterprises, benefiting the people, and promoting "dual circulation".

（1） Comprehensive development sector

Mainly composed of exhibition groups from Shanghai, Jiangsu, Zhejiang, and Anhui provinces, as well as exhibition groups from other provinces and cities across the country and top enterprises in Shanghai. As a window reflecting regional synergy and industrial development achievements, this section will focus on showcasing regional cultural brands, major industrial achievements, and excellent demonstration cases, covering film and television creation, art trading, gaming and esports, performing arts, online culture, creative design, cultural tourism, cultural sports, and more.

（2） Featured Special Exhibition

Composed of the Yangtze River Delta Cultural and Creative Products Exhibition, Cultural Overseas Special Exhibition, Cultural Tourism Integration Special Exhibition, Illustration Creative Trading Exhibition, and AI+Cultural Trading Exhibition.

1. Yangtze River Delta Cultural and Creative Products Exhibition. Deeply integrating cultural and creative design with life aesthetics, creating a creative living space that can be visited, bought, and played in. Setting up four core exhibition areas: museum cultural and creative, event cultural and creative, time-honored brand cultural and creative, and life aesthetics cultural and creative.

Museum Cultural and Creative Exhibition Area: Focus on introducing derivative products, digital cultural and creative products, and co designed products from key national and provincial museums in the Yangtze River Delta and across the country, covering three major themes: first, historical and cultural themed museums, focusing on core IPs such as ancient civilization, bronze mythology, and the origin of writing, presenting cultural relic revitalization derivative products, archaeological blind boxes, digital cultural relic collections, and immersive cultural experience products; The second is a red themed museum that focuses on the history of the Party and revolution, memorial halls for figures, and regional brands of red culture. It exhibits innovative transformation products of revolutionary spirit IP, immersive experience products, and benchmark cases of red cultural and creative commercialization; The third is industry museums, covering categories such as industrial manufacturing, transportation, technology and nature, culture and art.

Event Cultural and Creative Exhibition Area: Gathering well-known sports events, e-sports events, and emerging sports event IPs from home and abroad, showcasing official derivatives, co branded trendy toys, limited edition peripherals, digital collectibles, and other cultural and creative products, creating a consumer experience that integrates event culture and creative design. By linking IP operators and service providers, we help event organizers upgrade from "souvenirs" to "IP based cultural and creative products" to solve the pain points of lagging derivative product development and single category, while empowering event traffic in reverse.

Cultural and creative exhibition area of time-honored brands: gathering the representative Chinese time-honored brands in the Yangtze River Delta and the whole country, taking China-Chic's renewal as the core, it displays cross-border co branded exclusive products, China-Chic cultural and creative products, seasonal gifts, retro trend items and digital cultural derivatives, attracts a large number of audiences through scene experience and live performances, and drives the transformation of time-honored cultural and creative sales.


2. Cultural Overseas Special Exhibition. Focusing on the core tracks of online literature, web dramas, and online games, we aim to build the first industry service platform in China that focuses on the full chain service of cultural globalization. The thematic exhibition will establish a "one meeting, one exhibition, one activity" system, which will play three core values: firstly, providing one-stop empowerment for cultural enterprises through theme summits, targeting a large number of cultural enterprises that have not yet gone global or have just started, through policy interpretation, experience sharing, channel docking, service support and other methods, helping them understand the policies of going global, learn successful cases, connect professional resources, avoid common risks, lower the threshold for going global, and accelerate their entry into the international market; The second is to showcase Shanghai's innovative development in cultural trade through exhibitions, gathering a group of top enterprises and key projects that have achieved outstanding results in overseas markets; The third is to build a precise docking platform for overseas IP, capital, platforms, and overseas enterprises and supporting service providers through commercial and trade docking activities.


3. Special exhibition on the integration of culture and tourism. Adhering to the theme of "stimulating cultural and tourism consumption vitality and promoting destination cooperation", guided by market demand, we aim to create a cultural and tourism industry supply and demand docking platform covering the Yangtze River Delta and connecting the whole country. On the one hand, it provides exhibition and exchange opportunities for national cultural and tourism project entities (new complexes, upgrading existing scenic spots, revitalizing intangible cultural heritage, immersive experiences, etc.), focusing on presenting high-quality cultural and tourism destinations, cultural heritage, cultural and tourism towns, resorts, etc., helping to expand brand influence, attract social capital, and facilitate project implementation; On the other hand, it drives upstream and downstream service providers such as planning and design, digital technology, performing arts content, equipment manufacturing, marketing and promotion, investment and finance to participate in the exhibition, forming a complete industrial ecosystem and achieving a two-way rush of "project side finding good services, service side finding good projects". Relying on channels such as the Shanghai Cooperation and Exchange Office, the Shanghai Chamber of Commerce, provincial propaganda departments, and the Cultural Expo database, we will organize the participation of corresponding regions and various cultural and tourism units, and hold cultural and tourism destination promotion meetings, project investment fairs, and investment and financing docking meetings to effectively promote cross regional cooperation and consumption conversion.


4. Illustration Creative Trading Exhibition. Illustration art is the "basic visual language" and "creative source" of cultural and creative industries, connecting multiple industries such as games, animation, film and television, design, cultural tourism, and consumer goods, with strong cross-border empowerment capabilities. To further amplify the industrial value of illustration art, this year's Cultural Expo will establish an illustration industry trade exhibition based on the successful hosting of the "Shanghai International Illustration Art Festival", focusing on B-end commercial transformation, and promoting deep integration between illustration art and brand owners, manufacturers, cultural and tourism projects, retail channels and other industrial ends. Through the dual wheel drive of "C-end drainage and B-end conversion", the entire chain of illustration from "work" to "productivity" is connected.

5. AI+Cultural Trade Exhibition. Artificial intelligence has upgraded from auxiliary tools to drive the cultural industry into a new stage of "algorithm driven creation". The Yangtze River Delta Cultural Expo has set up an AI themed exhibition for the platform, focusing on technologies and products such as AI marketing, virtual digital humans, immersive experiences, and intelligent content production. A series of events such as the "AI Empowered Cultural Industry Theme Summit" will be held to gather resources from the upstream and downstream of the AI industry chain. In conjunction with boutique exhibitions and precise business docking activities, the platform will create the first specialized trading platform in China that focuses on "AI technology and cultural industry supply and demand docking".

Please contact the exhibition organizer before participating in the exhibition to confirm.

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• Address:11th Floor, Building 1, No. 277 Longlan Road, Xuhui District, Shanghai

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