IWF2026 Shenzhen International Fitness Exhibition Sports Equipment Exhibition 2027 Shanghai Fitness Exhibition

2026 Shenzhen International Fitness Exhibition (Autumn)

Simultaneously held: Sports Goods Export and Cross border Selection Exhibition

2026.8.14-16

Shenzhen Convention and Exhibition Center (Futian)

2027 Shanghai International Fitness Exhibition (Spring)

2027.3.12-14

Shanghai World Expo Exhibition and Convention Center

Simultaneously held:

China (Shanghai) International Sports Goods Export and Cross border Exhibition

China (Shanghai) International Billiards and Supporting Facilities Exhibition

More than just fitness

The Shanghai Agreement has come to a successful conclusion, and the new journey in Shenzhen is about to begin! The second IWF2026 Shenzhen International Fitness Exhibition is scheduled to be held from August 14th to 16th at the Futian Convention and Exhibition Center in Shenzhen. As the core layout of IWF's dual city linkage strategy, this year's Shenzhen International Fitness Exhibition will deeply focus on the cross-border advantages of the South China market, comprehensively covering categories such as fitness equipment, sports equipment, intelligent fitness, and cross-border supply chain.

Based in the Guangdong Hong Kong Macao Greater Bay Area, IWF SHENZHEN will continue to connect with high-quality global resources, build a more efficient overseas platform and professional display window for the sports and fitness industry, and continue to write a new chapter in the fitness industry in South China. As of now, over 120 fitness brands have settled in and reserved booths for IWF SHENZHEN 2026. Such as LifeFitness, Orly Matrix、Precor、Newtech、Freemotion、Forward、 Shuhua Sports, Lawson, Ruilida, Weita VITAGYM, Chijian INSIGHT, Kaishi, Huiyang Jianke, Lihui Zhuoneng, Arsenal De, World Airlines, Lipo LIVEPRO, METCON, Supercover, SUMOFOX, Xiaoke Fitness, Kubiaode, Hansu TopMaster、 Some well-known brands at home and abroad, such as Osma, Chuandao, Ruize, Eliad, Auchan, etc. (The above rankings are not in any particular order)

Radiating the sports and fitness market in southern China, integrating Chinese industrial chain resources, and building a bridge of cooperation between the Pearl River Delta and the Asia Pacific region is an important step. IWFSHENZHEN2026 will further expand the exhibition scale, add core exhibition halls, provide sufficient space for the display of large-scale intelligent fitness equipment, and release the industrial carrying capacity based on regional advantages. Simultaneously holding cross-border exhibitions on sports goods and AI sports. Intelligent Fitness Technology Exhibition, creating a leading platform for innovation display and business docking in China.

IWF2026 Shenzhen International Fitness Exhibition not only presents well-known fitness brands and cutting-edge products from around the world, but also offers a variety of activities throughout the entire industry chain, including think tank forums, skill challenges, education and training, performance exhibitions, interactive experiences, etc. It creates a Chinese fitness festival that integrates exhibition display, trade docking, cooperation and exchange, and interactive experiences for exhibitors, buyers, professional audiences, and fitness enthusiasts present.

At present, the opening ceremony, fitness and bodybuilding competition, CEO roundtable forum, Lai Mei forum, influencer ceremony, Li Xin Pilates course, AASFP professional fitness course, Korean barre class, etc. are actively being planned. Stay tuned for more exciting events and invite partners to discuss business opportunities and build a grand event with the IWF organizing committee. On September 19-21, 2025, the first IWF Shenzhen International Fitness Exhibition was successfully held, creating a high-level industry event that integrates business docking, brand display, and exchange experience for the sports and fitness industry in South China and even the whole country. Relying on Shenzhen's leading position in the total import and export volume of foreign trade, IWF Shenzhen International Fitness Exhibition has become a new bridge connecting China's sports and fitness equipment manufacturing with the global market, helping the industry efficiently go global and move towards a broader international stage.

The IWF Shenzhen International Fitness Exhibition is an independent exhibition project carefully crafted by the IWF Organizing Committee, known as the "Shanghai Shenzhen Dual Core". IWF Shanghai is based in East China, continuously cultivating the fitness industry, driving innovation, and setting benchmarks; IWF SHENZHEN is rooted in the Guangdong Hong Kong Macao Greater Bay Area, accurately reaching the southern coastal customer base and deepening its function as the "gateway" for Chinese fitness manufacturing to go global.

The IWF Shanghai International Fitness Exhibition and IWF Shenzhen International Fitness Exhibition, with one east and one south and dual city linkage, not only conforms to the development trend of China's fitness industry's "internal and external dual circulation", but also promotes the strategic layout of "radiating across the country and connecting the world". Nowadays, the complementary advantages and collaborative efforts of the two major exhibitions have formed the coverage of the two economic engines of the Yangtze River Delta and the Guangdong Hong Kong Macao Greater Bay Area, which will inject stronger impetus into the high-quality development of China's sports and fitness industry and promote the deep integration of China's sports and fitness equipment manufacturing industry with the global market. At the same time, the IWF organizing committee has always laid out the sports and fitness industry ecosystem with a global perspective, not only deeply cultivating the domestic market, but also steadily expanding its overseas territory in the past few years, covering multiple overseas countries and regions such as South Korea, Thailand, the Philippines, India, and Japan. The exhibition results are even more remarkable. IWF SHENZHEN 2025 received professional buyers from 54 countries on-site, and IWF SHANHAI 2026 received professional buyers from 108 countries on-site, with its global influence continuing to rise. In the coming years, IWF will continue to deepen its strategic layout in markets such as Southeast Asia, Europe, and America, continuously expand its global high-quality resources, and help Chinese sports and fitness brands go global.

Exhibition scope

fitness equipment

Commercial fitness equipment, intelligent technology fitness equipment, fitness equipment spare parts, Pilates equipment and accessories, fitness equipment small items, functional training equipment, physical fitness testing/posture correction equipment, sports rehabilitation equipment, youth fitness equipment

Cross border sports and leisure products and foreign trade

Home fitness equipment, smart technology home sports equipment, smart sports equipment, smart wearables, sports rehabilitation massage, sports shoes, clothing and bags, outdoor sports equipment, ball sports and supporting facilities, cross-border e-commerce full category service platform

Nutrition and Health

Sports nutrition supplements/foods, functional foods/beverages, light and healthy foods, energy bar meal replacements, raw materials and packaging equipment, shaking cups and mixing machines, basic nutrition products, sports nutrition OEM services

Club supporting facilities

Gym/club management system, access control system/gate, virtual fitness equipment (VR/AR interactive training), gym design and construction, flooring/floor mats, lockers/changing cabinets, training/institution operation, chain franchise, combat training comprehensive support, sports and fitness APP, EMS intelligent wearable devices, beauty and slimming products, physical fitness testing system, digital intelligent fitness system, fitness and bodybuilding media and other supporting services

AI Sports Fitness and Rehabilitation Training Program

Intelligent fitness and rehabilitation equipment: intelligent technology fitness equipment, intelligent technology home sports equipment, intelligent scenario based training equipment, intelligent fitness goggles, AI sports equipment, AR/VR fitness equipment, virtual sports amusement equipment, intelligent sports rehabilitation equipment, EMS intelligent wearable devices, green technology equipment, rehabilitation therapy robots, youth physical fitness assessment, smart watches/bracelets, intelligent sports equipment

Sports detection and evaluation system: intelligent body testing equipment, sports injury warning system, lightweight monitoring tools, physical fitness testing system, digital fitness service platform, AI private teaching system, muscle group evaluation system, team sports analysis system

Whole population adaptation solutions: youth training system, operation system, sports and fitness app, AI nutrition planning, AI intelligent health solution

Youth physical education

Youth sports training equipment, youth sports education supporting products, youth sports education training institutions, children's sports intelligent wearable products, youth sports institution investment and franchise recommendations, campus sports venue facility construction, youth sports teaching equipment

Swimming equipment and supplies, swimming facilities

Swimming equipment, swimsuits and goggles, public swimming facilities and technology, private swimming pools and supporting facilities, garden landscape and water fountain equipment, swimming/lifesaving related equipment, equipment and supplies, sauna/hot spring/shower SPA leisure facilities and supplies, infant and toddler swimming facilities and services, children's play facilities and equipment, water parks, water sports equipment, engineering design, service agencies, media and industry associations

Sports venue construction and ground laying

Venue materials and paving, artificial turf, venue supporting facilities, construction equipment, athletics and gymnastics equipment and supplies, fence and fence HVAC materials, lighting systems, indoor and outdoor ball games, acoustics and seismic insulation materials, smart trails, amusement and gaming equipment, park sports and related supporting facilities, campus sports equipment, campus intelligent safety monitoring equipment, digital application platform

On August 14-16, 2026, the second IWF Shenzhen International Fitness Exhibition will continue to be an industry event at the Futian Convention and Exhibition Center in Shenzhen with larger scale, updated categories, and higher standards.

In the scorching summer of August, we gather in Pengcheng. The IWF Organizing Committee invites you to explore new industrial opportunities and attend industry events together!

Contact information: Ms. Chen: 15901968123

• Telephone:15901968123
• Contact:Ms. Chen:
• Mobile:15901968123
• Address:Intersection of Fuhua 3rd Road and Jintian Road, Futian District, Shenzhen, Guangdong Province

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870