The 16th Hefei New Year Goods Festival will be held in Hefei, Anhui from February 5th to 11th, 2026. This year's goods festival is hosted by Anhui Zhongshe International Exhibition Group. As an annual event, the Hefei New Year Goods Festival inherits the successful experience of the previous fifteen editions, with "New Year" as its core. It is not only a deep tribute to Anhui's Spring Festival culture, but also a model of innovation and integration in the New Year goods market. The exhibition focuses on the new trend of consumption of New Year's goods. Through three themes of supply and marketing, selection of New Year's goods, and health care of New Year's goods, the exhibition integrates diversified sectors such as "quality New Year gift, health care, blind box New Year's goods, and China-Chic Chinese goods" to comprehensively cover consumer demand and create a "one-stop" New Year's goods procurement platform.

This year's "Hefei New Year's Goods Festival" uses the exhibition hall of Hefei Binhu International Convention and Exhibition Center, with the main theme of "buying New Year's goods and shopping in large markets", to create a new scene of integrated consumption of agriculture, commerce, tourism, culture, and sports, meeting consumers' multi-level needs for quality New Year's goods and cultural New Year flavors.
（1） Large scale supply and marketing collection. We plan to concentrate on showcasing and selling regional public brands, enterprise brands, and product brands of agricultural products from various cities, counties (districts), and other regions in our province, comprehensively displaying and selling our province's famous, special, and excellent agricultural products, highlighting Anhui's characteristics, and promoting production and sales integration.
（2） National Famous Products Museum. The main exhibition and sales of national famous and special products, domestic trendy products, and brand New Year gifts provide consumers with a one-stop platform for purchasing characteristic New Year goods from all over the country.
1. Exhibition area for premium products. Centralized exhibition and sales showcase local famous products from various provinces (cities, autonomous regions) across the country, covering regional public brands of agricultural products, well-known enterprise products, county-level characteristic products, etc.
2. Quality New Year's gift exhibition area. The main exhibition showcases high-end festival gift boxes from well-known national brands, including famous liquor and tea gift boxes, fashionable nut gift packages, as well as special health gift boxes, cultural and creative New Year gifts, and other festive gifts.
3. Exhibition area for domestic trendy products. It mainly exhibits and sells time-honored brands and China-Chic innovative products, and creates a complex space integrating cultural display, skill inheritance and trend experience through interactive forms such as time-honored brands' historical corridor, intangible cultural heritage masters' live performances and China-Chic new product tasting.
4. Exhibition area for famous liquor and candies. The exhibition focuses on high-quality Baijiu, wine, health care wine, and various sweets and leisure food from all over the country.
（3） Global Preferred Pavilion. The main exhibition showcases high-quality cultural and tourism resources, foreign trade products, and high-quality imported goods from around the world in Anhui Province.
1. Cultural and tourism New Year goods exhibition area. Mainly combining with the new cultural and tourism formats of the Spring Festival, showcasing and selling cultural and tourism products such as the characteristic tourism industry, Anhui beauty leisure tourism villages, and Spring Festival tourism boutique routes from 16 cities in Anhui Province.
2. Exhibition area for high-quality foreign trade products. The main exhibition showcases high-quality foreign trade products from Anhui Province, including textiles and clothing, smart home appliances, green building materials, specialty foods, craft gifts, and other export commodities.
3. Global Import Exhibition Area. Mainly showcasing and selling high-quality imported goods such as food, textiles and clothing, home furnishings, beauty and skincare from countries such as Nepal, Pakistan, Bhutan, South Korea, as well as Hong Kong, Macau, and Taiwan in China.
（4） Quality Life Museum. Concentrated display of 5G digital lifestyle, smart home appliances, nursing and health products, jewelry, cultural and creative gifts, textiles and clothing, new energy vehicles, etc., showcasing new trends in digital consumption, green consumption, and healthy consumption.
1. Technology New Year's goods exhibition area. The exhibition area focuses on cutting-edge technology and trendy culture, mainly showcasing smart home solutions, new energy vehicle technology, high-end esports peripherals, VR/AR immersive gaming devices, etc.
2. Health and New Year's goods exhibition area. The main exhibition showcases high-quality food and supplements in the field of health, including nourishing products, organic infant and toddler complementary foods, high calcium dairy products, health wine, functional drinks and other health products, providing comprehensive dietary nutrition solutions for consumers of different ages.
3. Sports and Health Exhibition Area. The main exhibition showcases a full range of sports and health products, including professional sportswear, intelligent fitness equipment, heart rate monitoring bracelets, high-end massage equipment, and other health technology products.
4. Home and lifestyle exhibition area. Exhibition and sale of various smart home appliances, fashionable home furnishings, jewelry, beautiful clothing and accessories, flowers and handicrafts, etc., conveying a fashionable and trendy lifestyle. A parent-child interactive experience area is set up on site to unlock new consumption scenarios and increase shopping experiences for citizens.
（5） Zodiac Culture Block. "Baifu Avenue" is set up to link various theme pavilions through "Zou Fulu (Zou Fulu)", integrate Chinese traditional zodiac culture and New Year customs, create the first zodiac theme cultural market in China, and form a business ecosystem of "traditional skills+creative food+cultural experience".
1. Intangible Cultural Heritage Exhibition and Performance. The exhibition and sales include but are not limited to intangible cultural heritage projects such as painting sugar figurines, kneading dough figurines, blowing sugar figurines, window decorations, Paper Cuttings, New Year pictures, etc.
2. Fireworks New Year flavor. Select representative enterprises such as landmark cuisine and specialty snacks from across the country (without the need for open flame heating) to participate, allowing citizens to taste the world's cuisine without leaving Hefei.
3. Zodiac market. Display and sell cultural and creative brands, handicrafts and other zodiac themed products, as well as popular anime IP derivatives, limited edition blind boxes, trendy art toys and other young consumer products. Set up zodiac themed check-in areas and launch limited edition zodiac gift boxes with local brand enterprises.

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Contact:Manager Ye
• Address:No. 129 Tiandu Road, Economic Development Zone, Hefei City, Anhui Province
• Zipcode:230601

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870