2025 China International Winter Sports Expo

About the Winter Expo

The first International Winter Sports Expo (hereinafter referred to as the Winter Expo) was held in 2016. Hosting the Winter Expo is a solemn commitment made by Beijing to the international community in its bid for the 2022 Winter Olympics. The Winter Expo runs through the entire preparation cycle of the Beijing Winter Olympics. As an important Olympic heritage, it is the largest and most authoritative ice and snow exhibition in the world. It is the main platform for global winter and high-altitude technology manufacturers and service providers to gather and showcase new products and technologies. It is also the first choice for winter personal equipment and winter travel product buyers and retailers to understand and purchase products in this field. At the same time, it is the most important platform for the ice and snow industry to import and understand development information from both domestic and international markets. For the past 10 years, the Winter Expo has always been at the forefront of leading industry development and promoting industrial cooperation.

Every year, the Winter Expo gathers leading global ice and snow brands, regional representatives, industry experts, global idols, ice and snow experts, international media, entrepreneurs, investors, retailers, etc., promoting the dissemination of advanced concepts, establishing business relationships, strengthening regional cooperation, stimulating the vitality of the ice and snow economy, igniting a generation's enthusiasm for ice and snow, and promoting the world's ice and snow to a wider audience, moving towards more interconnected, sustainable, and creative development.

Previous guest countries: Switzerland, Austria, Finland, Italy

Event scale: Over 11 million visitors; Over 20000 professional visitors; 500+participating brands; 55% international brands; 600+media reports; 20+countries; 150+guest speakers; 20+Forum Activities

2025 China International Winter Sports Expo Beijing Winter Expo

WORLD WINTER SPORTS EXPO 2025

Global Ice and Snow Industry Event

A Global Event of Ice & Snow Industry

Authoritative platform for ice and snow industry, important platform for ice and snow diplomacy

Basic Information of Winter Expo

Date: October 16-19, 2025 (Thursday Sunday)

Location: Shougang Park, Beijing, China

Theme: Setting Off Again to the World

Content: Summit Forum+Exhibition Display+Industry Matchmaking+Special Event Form Combining Offline and Online

Contact: Mr. Li 136-9911-1293 Same V

Authority, professionalism, commerce, and leadership

Participating countries: Switzerland, Italy, Australia, Czech Republic, Switzerland, Norway FIS、 Austria, United States, Canada, Slovenia, Japan, South Korea, Finland I BU、 Beijing Organizing Committee for the Winter Olympics, Iran, Germany, Netherlands, France, etc

Highlights of the Winter Expo:

Internationalization: Expand global connections, international ice and snow exchange and cooperation platforms

International Cooperation: Promote cooperation between international and domestic regions and enterprises, facilitate friendly exchanges between cities, and promote cooperation in university training

International Participation: Expected to attract more than 20 ice and snow countries to participate, with an internationalization rate of over 60%

International guests: International Olympic Committee executives, presidents of international winter sports organizations, political leaders of ice and snow countries, executives of global winter sports brands, experts in the ice and snow industry, etc

Industrialization: Revitalizing production and promoting project cooperation through industrialization

Industrial landing: Build a high standard and diversified stage for well-known domestic and foreign ice and snow enterprises, promote the cooperation and landing of multiple projects at home and abroad, activate the ice and snow economy, and achieve a win-win situation for the global ice and snow industry

Industry Report: The release of the "Research Report on China's Ice and Snow Industry" provides effective reference and intellectual support for the development of ice and snow institutions and enterprises; Future plan to establish an ice and snow research institute

Industry docking: Holding "International Winter Sports Leading Brand", "Sports Culture and Tourism Entrepreneurship Competition", "International Ice and Snow Think Tank Closed Meeting", "Global Ice and Snow Industry Alliance" to fully integrate domestic and foreign ice and snow resources

Pioneer Fan: Providing one-stop ice and snow solutions with diversified services

Fashion Trends: Through runway shows, knowledge sharing, immersive perception, and trendy sports experiences, promote the popularization of outdoor lifestyles and consolidate and expand the achievements of "driving 300 million people to participate in ice and snow sports"

Global Promotion: Global City Partnership Program, China Ice and Snow Welcome World Program, Enclave Program

Ice and snow consumption: set up ice and snow carnivals, snow ticket shopping, etc., link with e-commerce platforms, speed up winter sports promotion, ice and snow consumption upgrading

Special Activities for the 10th Anniversary of the Winter Expo

Top 10 Ice and Snow Powers Participate: Inviting Top 10 Ice and Snow Powers to Fully Participate in the Winter Expo

Ten global ice and snow selections: focusing on ice and snow brands, tourist destinations, clubs, etc

Ten Ice and Snow Inspection Plans: Synchronized with the Ice and Snow Alliance activities, launched in ice and snow famous cities at home and abroad, organizing government and enterprises to conduct inspections

Ten ice and snow interview programs; Invite the most professional and well-known industry leaders in the ice and snow industry for interviews

Ten Ice and Snow Innovation Projects Exhibition: Selecting the Most Valuable Innovation Projects in the Ice and Snow Field for On site Evaluation

Ten Ice and Snow Ambassadors Promotion: Collaborate with ten representative industry experts in the ice and snow field to jointly promote industrial development

Top 10 Platform Linkage Plan: Invite authoritative media or platforms with professional expertise to collaborate together

Top 10 Theme Exhibitions: Winter Sports, Winter Tourism, Winter Lifestyle Top 10 Themes

Top 10 Ice and Snow Special Forums: Ten Forum Sessions Focused on Ice and Snow Sports, Ice and Snow Culture, Ice and Snow Equipment, and Ice and Snow Tourism

Ten Ice and Snow Activities: Ice and Snow Carnival, Ice and Snow Procurement Festival, Popular Ice and Snow Festival, etc

Winter Expo 10th Anniversary, Shining Departure

Exploring the New Blue Ocean of Ice and Snow Economy

Wide Participation: The Winter Expo 2025 is committed to crossing the boundaries of age, region, commerce, and culture, and creating a "Ice Fun" carnival for all to participate in.

Innovation Platform: The Winter Expo 2025 will transform into a comprehensive innovation stage that integrates technology display, cultural exchange, business cooperation, and event experience.

Diversified Scenarios: The Winter Expo 2025 aims to create a series of diverse experiential scenarios, ranging from mass experience activities, to close interactions with champions, to fun participation through online check-in and likes, containing surprises.

Fun gameplay: Launch a series of creative and fun interactive games and challenges, making the fun of ice and snow sports within reach, inspiring a deep love and relentless pursuit of ice and snow.

Exhibit

Winter and Alpine Technology:

Including snowboards, glasses, helmets, fixators, ski suits, snow wax, gloves, protective equipment, ski shoes, ski socks, etc.

National Group Exhibition Area: including ice and snow countries, international winter sports organizations, government agencies, event venues, top winter sports manufacturers from international ice and snow powers, clothing brand manufacturers, ski resorts, training systems, etc.

Domestic ice and snow economic agglomeration areas: Tourism bureaus, sports bureaus, etc. of various provinces and cities showcase the sports industry policies and construction needs, educational resources, ice and snow training, etc. of strong winter sports provinces and cities in China.

Winter tourism destinations: including large ski resorts, tourist attractions, resorts, ice and snow tourism and sports experience bases, skiing tourism resorts, characteristic towns, travel agencies, clubs, and winter tourism resources at home and abroad.

Ice and snow personal equipment: including snowboards, glasses, helmets, fixators, ski clothes, snow wax, gloves, protective equipment, ski shoes, ski socks, etc.

Ice and snow colleges and industry services: including ice and snow colleges, talent cultivation, education and training, ski resort design, clubs, IP construction, venue operation, rescue, ice and snow sports insurance, medical and rehabilitation, intelligent service technology, financial services, etc.

Ice and snow specialized and innovative enterprises: including ice and snow culture, ice and snow tourism, and ice and snow sports specialized and innovative enterprises, promoting digital, networked, intelligent, and green transformation of enterprises. Tilt resources and encourage enterprises to make their debut at the Winter Expo.

Ice and snow culture and events: including ice and snow cultural and creative products, ice and snow events, event related products, ice and snow cultural museums, ice and snow intangible cultural heritage performances, ice and snow sports organizations, etc.

Opening Ceremony of the International Winter Sports Expo

International Perspective

• International Olympic Committee officials speak • International winter sports organization officials speak • International winter sports industry leaders speak • Olympic champions speak

10th Anniversary of Winter Expo

• Winter Expo 10th Anniversary Review • Winter Expo 10th Anniversary Celebration Ceremony • Winter Expo Re launch Ceremony • Winter Expo 10th Anniversary Theme Dialogue

International Winter Sports Expo Main Forum

Sustainable development of global ice and snow industry

New Blue Ocean of Ice and Snow Economy • Global Development Trends of Ice and Snow Industry • Strategy for Ice and Snow Industry Going Global • Integrated Development of Ice and Snow Economy and Local Economy • Annual Research Report on China's Ice and Snow Industry • Diversified Ice and Snow Industry Chain • Green Transformation of Ice and Snow Industry

Gala Dinner celebrating the 10th anniversary of the Winter Expo

Winter Expo 10th Anniversary Birthday Party

International Winter Sports Leading Brand Selection and Award Ceremony

• Exquisite and passionate • 10th anniversary performance • High end socializing and interaction • Connecting the past and the future

• Company:Beijing Stuttgart International Exhibition Co., Ltd
• Telephone:010-68657072
• Truename:Mr. li
• Mobile:13699111293
• E-mail:13699111293@139.com
• Address:No. 68 Shijingshan Road, Shijingshan District, Beijing

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