According to statistics, the scale of China's catering supply chain market has exceeded 2 trillion yuan, with the Yangtze River Delta contributing 35% of the market share. The annual growth rate of the prefabricated food industry in Zhejiang exceeds 25%, and the province's catering revenue will increase by 5.7% in 2024, breaking the 400 billion yuan mark for the first time. Hangzhou, relying on its advantage as the "e-commerce capital" and leveraging the province's cold chain logistics planning and digital food safety city construction, is vigorously moving towards a new journey of digitalization and standardization in the catering industry.

Digital empowerment of the new future of catering, linking Zhejiang cuisine and delicious Hangzhou! Liangzhilong has arrived in Greater Zhejiang. The Liangzhilong 2025 China Zhejiang Cuisine E-commerce Festival and the 2025 Zhejiang Chef Festival have officially been scheduled and will be held grandly at the Hangzhou International Expo Center from August 27th to 29th.

As the first B2B professional exhibition in East China with the full chain of "food supply chain+digital services", this exhibition will be themed "Digital Chain Connection, Taste Comes to Hangzhou", dedicated to connecting the upstream and downstream of Zhejiang's catering food supply chain, promoting the digital procurement upgrade of catering, helping catering enterprises reduce procurement costs by more than 15%, and injecting new momentum into the high-quality development of Zhejiang's cuisine industry!

Full coverage of categories, supporting innovation in Zhejiang cuisine
This exhibition is expected to have an exhibition area of over 15000 square meters and can accommodate 300+food suppliers from all over the country, including Zhejiang. It will focus on showcasing Zhejiang's unique ingredients as well as other famous and high-quality ingredients from various regions, various pre made ingredients, and help promote innovation in Zhejiang cuisine.

Digital Chain Connect, Weilai Hangzhou

The theme of this exhibition is "Digital Chain Connection, Taste Comes to Hangzhou", perfectly integrating cutting-edge digital technology with traditional Zhejiang cuisine culture. The exhibition will leverage digital technology to deeply integrate traditional ingredient display with digital procurement solutions, creating the first B2B exhibition in East China that combines "ingredient supply chain+digital services" throughout the entire supply chain. This will enable efficient integration of the upstream and downstream of the ingredient supply chain, presenting a more convenient and intelligent procurement and communication platform for the industry.

To this end, three digital display zones will be set up at the exhibition site: the intelligent matching procurement system zone, which uses AI algorithms to accurately connect supply and demand sides and improve procurement efficiency; Blockchain traceability display area, showcasing traceable ingredients from the field to the dining table, with strict control over food safety issues; The digital supply chain finance zone provides flexible funding solutions for small and medium-sized catering enterprises, creating a truly end-to-end food supply chain service platform.

Four reasons for attending, jointly promoting the high-quality development of Zhejiang's catering industry
01. Government platform, authoritative empowerment
Joint guidance from relevant departments in Zhejiang and full process food safety supervision by the Hangzhou Market Supervision Administration provide policy endorsement for the Liangzhilong 2025 China Zhejiang Cuisine E-commerce Festival and Chef Festival. Based on the "14th Five Year Plan" for cold chain logistics and the construction of "Digital Food Safety" cities, we aim to create a safe and efficient ecological benchmark for the catering supply chain.
02. Precise audience, full chain coverage
The exhibition will collaborate with the Zhejiang Catering Industry Association to invite catering terminals, chain brand decision-makers, inheritors of Hangzhou cuisine intangible cultural heritage, and chef teams to visit the venue. Moreover, the invitation of professional audiences will cover Zhejiang, Jiangsu, Anhui, Shanghai, Shandong and other places, as well as comprehensive coverage of cities and counties in Zhejiang Province. The promotion will also rely on the strength of chain catering brands, ingredient distributors, association organizations, media and other organizations to jointly enhance the effectiveness of publicity.
03. Multiple featured events to create diverse supply and demand cooperation scenarios
At the 2025 Zhejiang Chef Festival, Michelin starred chefs collaborate with Zhejiang cuisine masters to showcase the "Pre made Food New Flavor Research and Development Workshop" using ingredients as pens and fireworks as ink, reproducing the elegant charm of Hangzhou cuisine. The "Explosive Ordering Chain" Digital Link Marketing Development Conference focuses on live streaming sales, e-commerce incubation, and exhibitor demand, exploring digital solutions from traffic explosion to long-term growth. E-commerce and live streaming product selection conference, focusing on the trillion yuan fresh food retail track, partnering with top buyers such as Hema, Meituan, and Dingdong Maicai to initiate precise product selection docking.
04. Digital procurement helps reduce costs and increase efficiency in catering
This exhibition brings together source factories, e-commerce platforms, cold chain service providers, and catering terminals to build a full chain solution of "procurement, supply, management, and sales", efficiently promoting cooperation between food supply and demand, and reducing procurement costs in the catering industry by more than 15%.

In addition to gathering high-quality food suppliers from all over the country, the exhibition enables catering enterprises to directly connect with the source, reduce markup in intermediate links, and effectively reduce procurement costs. For the first time, it will also leverage the power of digitization to intelligently match supply and demand through AI algorithms and big data technology, greatly improving procurement efficiency, reducing procurement costs for buyers, and promoting long-term online cooperation between the two parties.
The digital chain connects the upstream and downstream of the industry, comprehensively supporting the innovation of Zhejiang cuisine and helping food ingredient enterprises explore the market of Jiangsu Zhejiang University.

From August 27th to 29th, Liangzhilong · 2025 China Zhejiang Cuisine E-commerce Festival and 2025 Zhejiang Chef Festival invite you to participate at the Hangzhou International Expo Center.

1. Aquatic seafood: Zhejiang specialty aquatic products such as East China Sea yellow croaker and Zhoushan hairtail
2. Meat, poultry and egg products: landmark products such as Jinhua ham and Shaoxing duck
3. Seasoning: century old brands such as Huzhou Laohenghe and Shaoxing soy sauce
4. Prefabricated ingredients: a full range of solutions for instant heating, cooking, and ready to eat
5. Intelligent kitchen equipment: digital cooking equipment, cold chain logistics technology

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Telephone:027-65520772
• Address:406 Liyuan Information Building, Jiangxia District, Wuhan City

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