Exhibition time: October 24-26, 2025

Exhibition scale: Expected to cover 80000 square meters during the same period

Exhibition purpose: To help entrepreneurs and small and micro enterprises across the country efficiently view projects, find resources, learn knowledge, expand networks, and find the right direction for entrepreneurship. Assist national brand owners and entrepreneurial projects: recruit partners, franchisees, agents, and distributors to enhance development vitality.

PROMOTION

1. The information flow promotion accurately targeted the audience, and Tiktok, Little Red Book, Friends Circle, etc. contributed to the stream, with a reading of 10000 W+;

2. Exhibitors' self promotion of exhibition labels brings their own traffic, and their self promotion platforms and brand expansion effects;

3. Industry organizations invite the China Chamber of Commerce and relevant industry associations in Anhui Province to invite member units;

4. Professional media released 50+media releases, including Hefei Municipal People's Government, Red Food Network, Anhui Traffic Radio, Hefei Evening News, Beverage Industry Highlights, Hefei Tong, Hefei Online, Xinhua Network, Hefei Hotline, Anhui News Network, Hefei Radio and Television Station, Anhui Culture and Tourism, with a total reading of 200 W+, creating a city phenomenon hot spot;

5. Kol disseminates Wang Tao's food and beverage industry (126.5w fans), Chai Daguanren's brand chat (121.2w fans), Da Jiuge's franchise chat (81.0w fans), food and beverage related matters - Eileen (61.3w fans), Xiao Gao's teacher chats about food and beverage (103.1w fans), Zhao Pansan (73.3w fans), Xiao Luo Shuo Chuangye (56.6w fans), Qian Mo's entrepreneurship (44.9w fans), Tian Tian Run Exhibition (24.5w fans), Foodie Cute Uncle (14.3w fans)

He Hehe (56.2w fans), No. 7 Primary School 7 (43.5w fans), Hefei Li Naigai (36.3w fans) and other 280+Tiktok Little Red Book celebrities launched invitations, with 409.9W views of relevant topics;

6. Over 10000 traditional media outlets, such as elevator frames and electronic screen advertising spaces, are used for offline media dissemination, covering major commercial districts, office buildings, and residential areas;

7. Database marketing currently has over 100000 community fans and viewers, inviting visitors through SMS, phone calls, group chats, and other means.

Exhibitor analysis

1. Analysis of Exhibitors' Regional and Industry Data

Anhui exhibitors and local visitors have formed a deep synergy with high investment demands, strengthening regional market vitality. More than half of the exhibitors from other regions have accelerated resource exchange, providing visitors with more comprehensive brand resources. The industry distribution is dominated by catering and chain resources, accurately matching the audience's catering investment preferences and large-scale layout needs, supplemented by diversified formats such as retail and lifestyle services, building a complete commercial ecosystem, providing exhibitors with a low threshold and high adaptability light asset cooperation path, and helping brands quickly sink and grow in the long run.

2. Industry composition of exhibitors

Chain resources 30%, life services 9%, education and training 6%, catering and food 34%, retail and department stores 19%

3. Data analysis of the number of exhibitor stores

Top brands (26% over a thousand) and core players (33% between 200-500) account for nearly 60%, highlighting the depth of market resources and expansion momentum; Small and medium-sized enterprises (2-200, 37%) provide flexible cooperation entry points to meet diversified investment needs, forming a benign development pattern of "benchmark leadership+rapid fission", empowering brands to penetrate the country and deepen regional cultivation in parallel.

4. Analysis of Investment Data for Exhibitors' Single Store

Comprehensive coverage of investment gradients for exhibitors' individual stores: the highest proportion of small businesses, catering to the needs of the general public for entrepreneurship and inclusiveness, and reducing entry barriers; Accurately matching large-scale investors with medium to high prices, supporting quality upgrades and brand premiums; Anchoring a high net worth customer base of millions, forming a pyramid shaped investment ecosystem that balances market breadth and depth, empowering exhibitors to acquire customers at different levels and integrate resources.

Audience analysis

The total number of visitors decreased slightly in the second edition due to the first edition being a joint exhibition. Under the independent operation of the exhibition, the professionalism was strengthened, with professional visitors accounting for 37.48% of the total number of visitors. At the same time, the second edition saw a 14% increase in professional visitors compared to the first edition. The proportion of professional visitors has significantly increased, further strengthening the resource docking efficiency of the exhibition in the field of investment and entrepreneurship.

1. Analysis of Audience and Professional Audience Data

The total number of visitors decreased slightly in the second edition due to the first edition being a joint exhibition. Under the independent operation of the exhibition, the professionalism was strengthened, with professional visitors accounting for 37.48% of the total number of visitors. At the same time, the second edition saw a 14% increase in professional visitors compared to the first edition. The proportion of professional visitors has significantly increased, further strengthening the resource docking efficiency of the exhibition in the field of investment and entrepreneurship.

2. Analysis of audience age data

The age ratio of previous exhibitions has remained stable, with 80% of the audience aged 26-45. This age group is in the golden period of their careers and has strong economic strength and investment needs, with men accounting for more than 60%.

3. Analysis of Audience Regional Data

The proportion of visitors in East China (Anhui) is prominent, and there is a strong trend of consumption upgrading and active investment demand within the province. Exhibitors can use exhibitions as a support point to effectively expand local resources and deepen their layout by relying on the Yangtze River Delta.

4. Intentional Investment Category Data Analysis (Multiple Choice)

Catering cuisine 82.9%

Retail Department Store 1 44.90%

Education and Training 42.79%

Life Service 1 40.70%

Chain Resource 1 40.22%

5. Intentional Investment Category Data Analysis (Multiple Choice)

Small investments account for 70%, reflecting the high activity and inclusiveness of the mass market. The light asset model is adaptable to flexible entrepreneurial needs, and the low threshold facilitates widespread participation, which is conducive to exhibitors quickly expanding their customer base and cultivating long-term potential, promoting market penetration and scale growth.

Below 300000 yuan -70.05%; 300000 to 600000 yuan -19.25%

60000-1.5 million yuan -45.5%; 6.45% above 1.5 million yuan

Exhibition Area Setting

1. Pre made food ingredients

Seafood and seafood, meat and poultry, pre made dishes, central kitchen products, hot pot ingredients and supplies, prepared foods, frozen pastries and baked goods, fruits and vegetables and agricultural products, seasonings and food ingredients, rice, flour, grain and oil.

2. Packaging products

Food packaging materials, disposable tableware, plastic packaging, paper boxes, metal containers, customized packaging materials, etc.

3. Catering equipment service provider

Cold chain equipment (refrigerated trucks, cold storage, refrigerated cabinets), kitchen equipment (stoves, steam cabinets, dishwashers), food processing machinery, packaging machinery, intelligent catering equipment.

4. Catering supply chain service provider

Cold chain logistics service providers, catering information service providers (ERP/ordering systems), catering design, catering training, food safety testing services, legal services, catering investment institutions

5. Advertising design supplier

Advertising creative design services, advertising production and execution services, digital advertising and online promotion services, market research and brand strategy services, etc.

• Truename:Miss Li
• Mobile:15156007241
• Address:3899 Jinxiu Avenue, Baohe District, Hefei City

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