The core highlights of the 30th CBE Shanghai Beauty Expo in 2026

Basic information

Date: May 12-14, 2026 (3 days in total)

Location: Shanghai New International Expo Center (No. 2345 Longyang Road, Pudong New Area)

Scale: Exhibition area of 230000 square meters

17 exhibition halls covering the entire industry chain

Exhibitors: Over 3200 companies from 40+countries/regions

Host Shanghai Baiwen Exhibition Co., Ltd

The three essential values that cannot be missed

The entire industry chain commercial ecosystem

Full coverage of 14 major categories: skincare and cosmetics, oral beauty, household appliances, packaging materials, and other segmented fields

Featured exhibition areas: Made in Japan Pavilion, Korean Beauty Theme Pavilion, Green Technology Zone

Intelligent Production Solution: N4/N5 Halls will showcase intelligent cosmetics manufacturing equipment

Global Trend Launch Platform

80000+New Product Release: guojipinpai's Asia Pacific debut (including 6 major Shechi Group beauty lines)

100+Industry Forums: ESG Standards Seminar, Generation Z Consumer Trends Summit, etc

why

Participate in CBE Shanghai Exhibition

Why participate in the exhibition? / Why Exhibit？

The CBE China Beauty Expo (Shanghai) will welcome its 30th edition from May 12-14, 2026 at the Shanghai New International Expo Center. With an exhibition area of over 230000 square meters, it attracts more than 3500 cosmetics companies from over 40 countries and regions worldwide, showcasing over 70000 beauty products/new products/technological achievements, covering the entire industry chain of cosmetics upstream, midstream, and downstream. At that time, it is expected that cosmetics practitioners from over 101 countries and regions will enter the exhibition site for business negotiations.

CBE Shanghai Exhibition has become an annual marketing venue for the concentrated outbreak of commercial trade in the industry, and it is also an excellent scene for cosmetics companies to promote, establish their image, and showcase their strength to the industry and consumers.

Booth reservation+

Why visit? / Why Visit?

As a must visit exhibition for global beauty practitioners, the 30th CBE China Beauty Expo, held at the Shanghai New International Expo Center from May 12-14, 2026, will attract over 3500 cosmetics companies from 40 countries and regions to participate, showcasing over 80000 beauty products/new products/technological achievements. The exhibits cover skin care, color makeup, perfume fragrance, facial mask, personal care, men's care, washing, household equipment, household cleaning, oral care products, beauty tools, chain stores, professional beauty products and high-end beauty products, beauty instruments and equipment, nail and eyelash embroidery, tooth and eye care, efficacy skin care, skin management and the whole store output OEM/ODM、 Packaging, raw materials and supplies, mechanical equipment, inspection and testing, and other service providers. During the exhibition, over 100 beauty industry technology and market trend forums will also be held. While meeting the one-stop procurement needs of the industry chain, it also allows for a more intuitive experience of industry trends and business opportunities on-site, thereby helping cosmetics companies seize new opportunities and achieve new business growth.

Precise business docking

300000 professional buyers database: 80% are purchasing decision-makers (beauty institutions 45.59%, medical beauty institutions 30%, e-commerce channels)

Intelligent matching system: Cross border live streaming base achieves instant conversion from "exhibits to products"

Exhibition Hall Professional Layout

What are the categories covered by the exhibition area? Core values?

E1-E3 Pavilion Guojipinpai Group/OEM Supply Chain Upstream and Downstream Resource Integration

N1-N4 Hall Packaging Design/Innovative Material Creative Aesthetics and Environmental Protection Solutions

E4-E5 Hall Skin Management/Big Health Products Emerging Track Breakthrough

W1-W3 Pavilion: In depth Exploration of Personal Care/Maternal and Child Category Segmented Market

Empowering with characteristic activities

International Beauty Challenge: Explore emerging brands and add AI formula design awards

Modern Shanghai Beauty Festival: 130+New Product Launch Events (Key Project of Shanghai's "First Launch Economy")

Registration Contact: Shanghai Baiwen Exhibition Co., Ltd

On May 12, 2026, at the Shanghai New International Expo Center, we will embark on a new era of industry together with global beauty forces!

Daily skincare products

Essential Oil Soap Shampoo | Toothpaste | Sunscreen/spray Hair Free spray

Aromatherapy, daily chemical essence fragrance, essential oil series

Hand sanitizer, dishwashing detergent

Hair care, hair care and shampoo set, shampoo

Beauty equipment, home beauty equipment

Essence liquid, facial mask, lotion, face cream, eye mask

Color makeup, perfume, lip care, eyeliner pencil, eye shadow, lipstick, lip glaze, powder blusher makeup

Makeup cotton/makeup remover cotton

Makeup egg, facial brush, face towel

Beauty tools, makeup utensils, powder puff

Isolation cream, eye cream, facial cleanser, facial cleanser

Oral care: mouthwash, toothpaste, toothpaste OEM processing, OEM toothpaste, OEM toothpaste, whitening toothpaste

Electric toothbrush, dental floss

Makeup removing products, foundation make-up

Makeup toner, toner

Hair conditioner, styling water mousse/hair wax, hair dye, perm agent

Body lotion, hand cream

Machinery and Equipment

Cosmetics packaging materials and raw materials

• Company:Shanghai Baiwen Exhibition Co., Ltd
• Telephone:18301740328
• Truename:Account Manager
• Mobile:18301740328
• E-mail:360130058@qq.com
• Address:Shanghai New International Expo Center

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870