2025 Xi'an Silk Road International Tourism Expo

Date: April 18-20, 2025

Location: Xi'an International Convention and Exhibition Center

Host: Shaanxi Provincial Department of Culture and Tourism Organizer: Xi'an Qujiang New Area Management Committee

Exhibition Introduction

In order to implement and promote the high-quality development of the joint construction of the "the Belt and Road", the 2025 Xi'an Silk Road Travel Expo will actively play the role of Shaanxi as a new starting point of the Silk Road Economic Belt, continue to build and build a tourism industry exchange and cooperation platform with international influence and popularity, and contribute Shaanxi's strength to the joint construction of the Silk Road Economic Belt. After research, the 2025 Xi'an Silk Road Tourism Expo is scheduled to be held from April 18th to 20th, 2025 at the Xi'an International Convention and Exhibition Center.

The planned area of this expo is 36000 square meters. Through various forms such as exhibition display, forum activities, project promotion, business investigation, and negotiation and signing, it will provide a comprehensive and multi-level dialogue platform for the tourism industry to exchange and cooperate, and better play the driving role of tourism in promoting economic development.

We sincerely invite all cultural and tourism enterprises and related institutions to actively participate in the exhibition, leverage the platform of the Xi'an Silk Road Tourism Expo, strengthen exchanges and cooperation, and work together to promote the high-quality development of the tourism industry.

Previous Review

The Xi'an Silk Road Tourism Expo has been successfully held for nine sessions since 2014. Adhering to the principles of market operation, international exchange, and win-win sharing, it has developed into a large-scale tourism event in the western region with high market recognition, wide coverage, and global radiation.

The last Xi'an Silk Road Travel Expo attracted 164 delegations and 793 enterprises from 11 provinces (districts, cities) and 27 cities (districts), including Guangdong, Sichuan, Hainan, Xizang and Ningxia, as well as 22 countries and regions, including Turkmenistan, Georgia, Germany, the United States, Poland and Malaysia. The on-site transaction volume reached more than 46 million yuan. 46 key cultural and tourism projects, including Huaqing Palace, Hukou Waterfall, and cultural and tourism industry data asset investment and financing platform, were successfully signed, with an amount of 13.432 billion yuan. 15 major financial institutions granted credit of 101.5 billion yuan to the cultural and tourism industry of the province. 91546 people walked into the exhibition area to jointly experience the development of cultural and tourism. New achievements.

Exhibition Hall Planning

1） Exchange and Cooperation Hall (Hall 1, 16000 square meters)

1. International exchange exhibition area: tourism institutions, enterprises, tourism destinations, travel agency products and routes of countries and regions along the "the Belt and Road"; 2. Domestic Cooperation Exhibition Area: Excellent tourism resources and the latest achievements and cases of cultural tourism integration development in various regions of China;

3. Shaanxi Tourism Exhibition Area: Rich and diverse new tourism products and formats from various cities in Shaanxi Province, Shaanxi's characteristic cultural and tourism activities, boutique tourism routes, and "attracting tourists to Shaanxi" measures.

（2） Industrial Integration Hall (Hall 3, 10000 square meters)

1. Cultural and Tourism Integration Exhibition Area

Leading enterprises in the upstream and downstream of the domestic tourism industry, demonstrating cultural and tourism industry, promoting industrial chain clusters, developing high-quality projects, showcasing "green cultural and tourism" projects, and other achievements and cases of deep integration of culture and tourism;

2. "Tourism+" exhibition area

New tourism formats such as tourism+finance, tourism+transportation and maintenance, tourism+technology, and tourism+performing arts;

3. Tourist Destination and Supporting Service Exhibition Area

Renowned domestic scenic spots, museums, theme parks, etc., while focusing on showcasing high-quality rural tourism products, routes, and destinations, including cultural experiences, ecological flower viewing, leisure vacations, food exploration, and other characteristic tourism projects with technological empowerment and creative integration, as well as tourism service institutions such as cultural and tourism project operation management, scenic spot planning and design, museum facility improvement, and cultural and tourism IP product development.

（3） Consumer Experience Hall (Hall 5, 10000 square meters)

1. Tourism product hypermarket

The content covers high-quality travel agencies, hotels, scenic spots, transportation, tourism services and other related industry institutions in the upstream and downstream tourism industry chain at home and abroad, as well as characteristic tourism routes and beneficial products such as study tours, RV tourism, health tourism, high-end customized tourism, etc;

2. Tourism Commodity Consumption Exhibition Area

Representative tourism products with local characteristics and cultural connotations presented through creative design, including non heritage cultural and creative collections themed around intangible cultural heritage projects in Shaanxi and various provinces, regions, and cities along the Silk Road, as well as creative products, craft gifts, collectibles, souvenirs, souvenirs, and souvenirs with tourism characteristics;

3. Tourism equipment and outdoor sports exhibition area

The latest outdoor tourism equipment and technology, including spacecraft accommodations, RVs and campsites, low altitude aircraft, RVs and motorcycles, amusement facilities, as well as outdoor sports clubs, equipment companies, event organizations, etc.

Investment Hotline: Manager Tian 13572554958 (same WeChat account)

• Telephone:13572554958
• Truename:Manager Tian
• Mobile:13572554958
• Address:No. 1399, Huizhan 1st Road, Baqiao District, Xi'an City, Shaanxi Province

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