1、 Exhibition situation:

1. Introduction to the exhibition:

Exhibition Chinese name: 2025 China (Guangzhou) Cross border E-commerce Trade Fair

English name: 2025China (Guangzhou) Cross border E-commerce Fair

Exhibition time: August 15-17, 2025 (3 days)

Exhibition location: Zone A, Canton Fair Exhibition Hall, Guangzhou, China

Host: China Foreign Trade Center Group Co., Ltd., Foreign Trade Development Bureau of the Ministry of Commerce

Organizer: Fujian Huiyuan Cultural Development Group Co., Ltd., China Foreign Trade Guangzhou Exhibition Co., Ltd

2. Exhibition Overview:

The China (Guangzhou) Cross border E-commerce Trade Fair (formerly known as the China Cross border E-commerce Trade Fair Autumn Exhibition) is a cross-border e-commerce trade fair held to connect Chinese manufacturing with global consumption, integrate the rapidly developing cross-border e-commerce ecosystem resources. The organizer of the Canton Fair joins the organizers to achieve resource integration in the foreign trade, cross-border e-commerce, and exhibition industries, serve global trade, and help enterprises open up broader markets. The exhibition not only realizes the matching function of transactions, but also brings diverse platforms and full chain services, and its value-added function is a differentiated advantage that other exhibitions of the same type do not possess.

The exhibition is themed "New Momentum of Foreign Trade · Digital New Future" and positioned as "Building a National level Cross border E-commerce Brand and Platform to Serve the Innovative Development of Foreign Trade". It is committed to optimizing high-quality suppliers, cross-border e-commerce purchasers, and platform resources; Upgrade high-end forums and events to create a leading event in China's cross-border e-commerce industry.

3. Exhibition positioning: To build a national level benchmark cross-border e-commerce platform exhibition rooted in Guangdong, radiating across the country, and facilitating the world

2、 Exhibition situation of 2024 China (Guangzhou) Cross border E-commerce Trade Fair:

More than one million smart manufacturing new products from across the country were showcased on site, from Heilongjiang in the north to Ningxia in the west and Shandong in the east. All the strong provinces in cross-border e-commerce in China were present. The main exhibitors came from traditional foreign trade industry belts, including Chenghai Toys, Jinjiang Sports Shoes and Clothing, Linyi Weaving, Nantong Fitness Equipment, Shaoxing Textile, Xuchang Wig and other outward oriented well-known characteristic industry belts, showcasing the industry's prosperity of "East West harmony and North South connectivity". Compared to last year, the number of co organizers, industry support units, and special cooperation units for this exhibition has significantly increased, with a wider representativeness and more leading role. The participating companies cover the entire cross-border e-commerce ecosystem, including supply chain, platform, warehousing, logistics, capital, finance and taxation, marketing, software, operations, and talent. Amazon Global Stores eBay、 Wal Mart, Google, Newegg, LinkedIn and many other platforms, as well as Oracle, Zongteng, Fanding, Zixun, Shopkeepers, Xinggu and other industry strength service providers, joined hands to participate. In terms of inviting buyers, it is expected to attract about 50000 professional buyers to attend.

The exhibition has set up 4 forum areas and 1 live broadcast area, the first overseas warehouse and logistics area, and an emerging platform area. It has also created a billion dollar seller procurement docking area, and the official Amazon ecosystem area has made a major debut for the first time; In addition, Amazon, Alibaba International, Made-in-China.com Shein and others respectively hosted thematic forums.

3、 Exhibition advantages

1. High quality sellers: Guangdong Province ranks first in the number of cross-border e-commerce sellers nationwide; Cross border sales, TK influencers, and international buyers' business connections;

2. High quality products: Invite representatives of supply chain enterprises from 21 comprehensive pilot zones in Guangdong Province and other comprehensive pilot zones across the country to attend, providing one-stop cross-border product selection;

3. High quality platforms: Amazon ecosystem zone, emerging platform zone, over 40 popular cross-border e-commerce platforms participating in exhibitions, etc;

4. High quality forums: Amazon's annual trend release, analysis and release of explosive product data on various platforms, cross-border operation optimization theme forum, etc;

4、 Procurement sources: domestic/foreign trade trading companies, overseas procurement representatives stationed in China, domestic e-commerce practitioners who want to transform into cross-border e-commerce, cross-border e-commerce sellers (such as platform sellers, independent website sellers), overseas importers, supply chain integration agencies, government/business association procurement representatives, cross-border e-commerce platform direct procurement centers (such as Amazon direct sales, etc.)

5、 Exhibits and exhibition areas

1. Supplier exhibition area:

Household daily consumer goods: kitchenware, bamboo and wood products, glassware, ceramic products, cups, pots, tea sets, disposable kitchenware, stainless steel products, cleaning supplies, umbrellas, rain gear, hangers, storage supplies, trash cans, garbage bags, flashlights, batteries, cloths, brooms, mops, mosquito coils, tissue cotton swabs, storage racks, air fresheners, disinfectants, laundry and washing products, etc

▼ 3C electronic digital home appliances: household small appliances, digital entertainment, mobile phones and accessories, audio, power products, electronic security, etc

▼ Gifts, stationery and cosmetics: holiday products, oil paintings and picture frames, DIY products, gift stationery, beauty products, perfume, cosmetics, oral care products, washing products, health care, essential oils, body shaping, anti-aging, nail and eyelash beauty, etc

▼ Shoes, clothing, textiles, bags, sports equipment: men's and women's clothing, children's clothing, underwear, swimsuits, sportswear, fashion shoes, sports shoes, children's shoes, sandals, slippers, functional shoes, various bags, fabrics, home textiles, accessories, glasses, fashion accessories, sports and fitness equipment, fitness equipment, fitness products, balls, tennis, badminton, combat, outdoor sports, yoga, amusement equipment, tents, camping supplies, home swimming pools, etc

▼ Mother and baby toys, pet supplies: inflatable toys, educational toys, electronic toys, plush toys, mechanical toys, riding toys, baby crib cradles, baby bedding, stroller straps, baby gifts, diapers, maternity and baby care products, pet clothing, food, toys, utensils, leashes, grooming and grooming products, bedding and pet houses, training supplies, etc

▼ Garden hardware, automotive and motorcycle accessories category: gardening equipment, gardening tools, hardware tools, automotive and motorcycle consumables, automotive beauty and maintenance products, car electronic products, interior accessories, automotive repair tools, sunshade equipment, weeding equipment, irrigation equipment, barbecue equipment, garden building materials, small machinery, pipeline equipment, etc

▼ Health and medical care category: massage chairs, massage beds, foot bath products, eye massagers, eye masks, goggles, eye protection devices, blood pressure and blood glucose monitors, masks, electronic thermometers, home electrocardiograms, health monitors, pedometers, and various other home monitoring devices

▼ Furniture, building materials and decoration: indoor furniture, outdoor furniture, office furniture, children's furniture, dining tables and chairs, sleeping bedding, doors, windows, bathrooms, lighting hardware, locks, clothes drying, customized home decoration, curtain coatings, smart homes, etc

▼ Cross border e-commerce imported goods: imported beauty, daily chemical products, maternal and child products, food and beverage, environmentally friendly intelligent health products, etc

2. Cross border E-commerce Comprehensive Service Exhibition Area: Cross border E-commerce Platforms, Information Consulting, Logistics Warehousing, Operations Management Systems, Payment Platforms, Digital Marketing, Insurance and Taxation, Financial Investment, Talent Cultivation, Cross border Trade Service Institutions, Industrial Design, etc

3. Theme exhibition area of China Cross border E-commerce Comprehensive Pilot Zone: Cross border E-commerce Comprehensive Pilot Zone, Cross border E-commerce Industrial Park, Industry Incubation Base

• Company:Organizing Committee of China Cross border E-commerce Trade Fair
• Telephone:13816852945
• Truename:Manager Wu
• Mobile:13816852945
• E-mail:wabc_2008@163.com
• Address:http://www.shiepmexpo.com

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