The 52nd Autumn Chengdu Beauty Expo 2025 is scheduled for October 16-18.
Three highlights, opening up new opportunities

Highlight 1: Dialogue between Ethnic Brands and Imported Products
The beauty industry consumer market is constantly changing, with upgraded consumption such as efficacy skincare, high-end anti-aging, and overall health beginning to penetrate into lower tier cities. The consumer group is not only becoming younger, but also strengthening its coverage of male consumers, and the market size is constantly expanding. With the diversification of marketing channels and the rise of national cultural confidence, domestic brands have ushered in a new golden window of development, and research and development capabilities have become the key to brand competition. Data shows that the number of patents in China's cosmetics industry is about 170000, ranking second in the world, indicating a significant enhancement in the technological innovation capability of China's cosmetics industry.
Focusing on the hot subdivisions of American industry, the 52nd Autumn Chengdu American Expo in 2025 will bring together national brands from all regions of the country, and invite high-quality brands from South Korea, Thailand, the United States, Japan, Germany, Britain, Australia, Switzerland, Vietnam, Taiwan, China, Hong Kong, China and other countries and regions to jointly open a high-quality exchange "based on professionalism and driven by innovation", promote benign competition and common progress in the American market through the trend collision between national brands and international brands, and inject more diversified and comprehensive business and trade opportunities into the American market in central and western China.

Highlight 2: Heavyweight Precision Resource Deep Linking
100+industry experts, 100+high-quality brands of different categories, 100+famous stores, 100+chain stores, and 100+excellent agents gathered to unveil the industry ceremony and jointly build a high-value social platform. The "2025 China Beauty Industry Oscar Awards Ceremony" and the "30th Anniversary Celebration of Sichuan Beauty and Hairdressing Industry Chamber of Commerce" will be held simultaneously with the 52nd Autumn Chengdu Beauty Expo in 2025. At that time, beauty industry associations, enterprises/brands, institutions/agents, and industry elite representatives from various provinces, cities and districts across the country will all attend to jointly commend outstanding beauty industry brands, enterprises, famous stores, chain stores, agents, and individuals during the year, and witness the development and progress of the industry together. At the same time, using the grand ceremony as a medium, we will gather high-end contacts in the industry, connect high-quality social networks, expand cooperation boundaries, and explore new business opportunities.

Highlight 3: Seize the initiative and lay out in 2026
October, as an important node in the industry's golden sales season, is also a critical time for the growth of source brands and enterprises. Buyers hope to explore high-performance and cost-effective products through professional exhibition platforms, while also looking forward to discovering market trend information for the next year; The autumn Chengdu Beauty Expo focuses on the release and pre-sale of new products, technologies, and projects, becoming an important opportunity for brands and enterprises to explore the market. At the same time, in order to enhance the matching of supply and demand at the exhibition, the Chengdu Beauty Expo has launched a comprehensive business opportunity release through the online mini program "Yunmeibao". Enterprise/brand information is released in advance before the exhibition, reaching more than 300000 beauty industry professionals, achieving "planting grass" before the exhibition, efficient trade during the exhibition period, and continuous links after the exhibition, helping enterprises and brands to layout ahead of schedule in 2026.

The expected exhibition area is 65000 square meters, with 4500+participating brands and 900+participating companies. The 52nd Autumn Chengdu Beauty Expo in 2025 will showcase high-quality products and projects covering the entire beauty industry chain through five major exhibition halls and four connecting halls, bringing innovative technology and cutting-edge trends to the beauty industry market in central and western China. The rich variety of categories presented at the exhibition not only concentrates the development trend of the industry, but also intuitively shows the real needs of the market. Through face-to-face business negotiations, both supply and demand sides can achieve cooperation more efficiently and grasp industry trends more accurately.

Beauty salon/SPA club/health center
Brand merchants/agents/distributors
Specialty cosmetics stores/chain stores
New Retail/E-commerce/Cloud Micro Business
Nail/eyelash/tattoo shop
Department stores/supermarkets/pharmacies/comprehensive stores
Hair salon/hair salon
International buyers/plastic surgery institutions

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Telephone:028-67936333
• E-mail:meibohui@meibohui.com
• QQ:3335659874
• Address:Room 1009, 10th Floor, Weston Federal Building, No. 19 Renmin South Road Section 4, Chengdu City
• Zipcode:610041

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