2025 Shandong Craft Beer Competition | Craft Beer Exhibition | Craft Beer Technology Forum | Craft Beer Awards Ceremony

2025 Shandong Craft Beer Competition Awards Ceremony/Technology Innovation Forum/Exhibition

2025 Craft Beer Competition Awards Ceremony

2025 Craft Beer Technology Innovation Forum

2025 China (Shandong) Craft Beer and Technology Equipment Exhibition

Date: March 3-4, 2025 Location: Jinan Huanghe Convention and Exhibition Center

Introduction

With the continuous improvement of living standards, people's consumption concepts and habits have undergone tremendous changes. In the field of alcoholic beverages, more and more consumers tend to drink personalized and abundant beverages with unique taste and good experience. Currently, the market share of craft beer, distilled spirits, blended spirits, etc. is showing a continuous upward trend. Especially craft beer, with its unique brewing process and high-quality taste, is entering the daily lives of more consumers with a strong momentum of "new consumption". The industry is developing rapidly and the market prospects are broad.

In order to further promote the improvement of craft beer technology and equipment level, and enhance the brand awareness of domestic craft beer, relying on the "2025 China Fermentation Industry Exhibition", the "2025 Craft Beer Competition Awards Ceremony and Craft Beer Technology Innovation Forum" and the "China (Shandong) Craft Beer and Technology Equipment Exhibition - Xu Yang" will be held at the Jinan International Convention and Exhibition Center from March 3-5, 2025. The event aims to follow the development trend of craft beer, accurately grasp the industry trend, and lead everyone to witness the new wave of craft beer together. At the same time, various activities will be held during the exhibition, involving forums and exchanges in the fields of craft beer, distilled spirits, and low alcohol beverages, resource docking, new product promotion, tasting awards, and other aspects, providing the industry with a full industry chain platform integrating "display, trade, learning, and exchange", promoting the organic connection of upstream and downstream industries, and assisting the orderly development of the industry.

Organizational structure

Host: China Bio Fermentation Industry Association

Co organizer: Sino German Beer Technology Center, Qilu University of Technology

Shandong Beverage Industry Association

Organizer: Shandong Xinshi Exhibition Service Co., Ltd

Highlights of concurrent events

2025 China Craft Beer Technology Innovation Forum

To strengthen the connection and cooperation between the craft beer industry and upstream and downstream industries, promote technical exchanges within the craft beer industry, share the latest brewing technology, raw material innovation, process optimization and other achievements, provide a platform for industry practitioners to learn and exchange, and enhance the overall technical level of the industry. The "2025 Craft Beer Competition Awards Ceremony and Craft Beer Technology Innovation Forum, as well as the China (Shandong) Craft Beer and Technology Equipment Exhibition," hosted by the China Bio Fermentation Industry Association, the Sino German Beer Technology Center of Qilu University of Technology, and the Shandong Beverage Industry Association, will be held on March 3-4, 2025 at the Huanghe Convention and Exhibition Center in Jinan.

Meeting time and location

Meeting time: 13:30-16:30 on March 4, 2025

Venue: Jinan Huanghe International Convention and Exhibition Center (Huanghe Avenue, Qidian District, Jinan City)

Conference size: 300 people

Conference theme (subject to on-site release)

1. New brewing techniques and unique flavor creation

2. Cultivation and application of new malt varieties and characteristic hops

3. Exploring how technological innovation can meet market demand

4. Intelligent brewing system, efficient and energy-saving equipment technology advantages, and improvements to the brewing process

5. Development of new yeast strains and their unique impact on beer flavor

6. Innovation in Brewing Techniques and Barrel Aging Techniques for Sour Beer

7. Beer hop supply under organic cultivation and sustainable development model

8. How to achieve automation, intelligent management, and efficiency reduction in the brewing workshop

9. The transformation of brewing technology and the diversification of consumer tastes under environmental protection requirements drive technological innovation

Attendees

The attendees include craft beer brewers, craft beer factory owners, management personnel, beer raw material suppliers (malt, hops, yeast, etc.), beer equipment manufacturers, brand owners, experts from relevant research institutions, universities, scholars, liquor industry media, mass new media, marketing experts and other related supporting service providers, distributors, service personnel, etc.

Craft Beer Competition and Awards Ceremony

In order to promote excellent brands, create a typical example of the craft beer industry, promote the healthy development of the craft beer industry, and establish a new benchmark in the industry, the organizing committee of the "2025 China Fermentation Industry Exhibition" organized well-known experts and scholars in the field of craft beer in China, and joined forces with hundreds of industry media to create the "Craft Beer Competition". The awards include gold, silver, and excellent awards, making this year's Craft Beer Culture Festival and Technical Equipment Exhibition rich and colorful, and becoming an important platform for industry communication!

Event Time: March 4, 2025 10:00-12:00

Registration Method: Selected companies participating in the Craft Beer Exhibition Area can register for free (excluding non participating companies). Participating companies will provide 2 free samples to participate in the selection. If the number of samples is increased, a fee of 500 yuan will be charged for each additional sample. The samples will be sent by express delivery to the expert office of the 2025 Craft Beer Organizing Committee Preparation Group. For more information, please contact the organizing committee's Xu Yang.

Registration deadline for participation in the selection: February 15, 2025

Announcement of award list: March 4, 2025

Award Ceremony Address: On site Activity Area in Hall N4 of Jinan Huanghe International Convention and Exhibition Center (Huanghe Avenue, Qidian District, Jinan City)

Display scope:

Raw materials: malt, hops and hop products, yeast, fruit pulp, flavorings, stabilizers.

Alcoholic beverage brand manufacturers: craft beer brand manufacturers, importers/agents of sake, distilled spirits (brandy, whiskey, vodka, rum, gin), New low alcohol beverages (low alcohol sparkling water, low alcohol fruit wine and tea drinks, special cocktails, apple cider).

Production technology and equipment: raw material preparation equipment, water treatment equipment, saccharification and fermentation equipment, filtration and separation equipment, filling equipment, sealing and labeling equipment, wine storage and preparation equipment, packaging materials and containers, control systems, analysis, cleaning, distillation equipment, oak barrels, valves, pump accessories, home brewing equipment.

Technology and services: alcohol sales and supporting equipment, beer distribution equipment, bar and restaurant supply, technical consulting suppliers, supply chain management, cold chain and warehousing systems, hotel wine supply system and exterior design, logistics beer turnkey suppliers, bar design, bar order system, craft beer catering.

• Telephone:15000917187
• Truename:Xu Yang
• Mobile:15000917187
• Address:About 180 meters north of Greenland International Expo City on the Dongzheng Line in Jiyang District, Jinan City

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