As a key guided and recommended exhibition by the Ministry of Commerce and a key supported exhibition in Sichuan Province, the China (Sichuan) New Year Shopping Festival has been successfully held for 27 sessions. It is currently the leading festival brand exhibition in China in terms of scale and internationalization. It has been committed to integrating the political, business, and industry advantages of Sichuan and Chongqing, helping international and domestic consumer goods industry enterprises expand into the large market of the Chengdu Chongqing dual city economic circle, and building a high-level communication and cooperation platform.
This exhibition will be held in January 2025 at the Chengdu Century City International Convention and Exhibition Center, with a sub venue set up in Chongqing at the same time. It will integrate online and offline activities and be held in two cities with one exhibition. During the Chinese New Year season, we aim to create a New Year's feast and a global shopping festival that integrates food, shopping, and entertainment, with a multi scene layout, multi format integration, and immersive consumption.

Exhibition Highlights
1. Relying on its location advantage, expand the Sichuan Chongqing market
Both Chengdu and Chongqing are national level central cities with a total population of over 53 million. They have strong consumption power and a wide radiation range, creating excellent business opportunities for various consumer goods industry enterprises to sprint for a good start in the new year and expand into the big market of the two cities.
2. Building an international platform to create new cross-border business opportunities
This exhibition will attract exhibitors and traders from dozens of countries (regions) including Thailand, Vietnam, Malaysia, Pakistan, India, Russia, France, Belgium, Czech Republic, Italy, Australia, etc., creating international cooperation opportunities for the entire industry to "sell globally, buy globally".
3. Focus on the top ten themes and sprint together to get a good start
This exhibition focuses on digital consumption, green consumption, and healthy consumption, with a focus on ten major themes including food, sugar and alcohol, specialty agricultural products, health products, jewelry, gifts, cultural and creative industries, textiles and clothing, daily consumer goods, home appliances, and new energy vehicles. It aims to create a new scene for the entire industry to promote consumption and work together to achieve a successful start to the Chinese New Year.
4. Focus on group buying consumption, unite efforts to link production, supply and marketing
Establish a special group procurement invitation team to invite more than 100000 visitors and professional buyers from central state-owned enterprises, government agencies, universities, logistics and procurement departments, catering restaurants, supermarket chains, professional markets, as well as major office buildings and residential communities in various cities and counties (districts and counties) in Sichuan and Chongqing. Carry out multiple themed special production and sales docking and group buying activities to promote sales.
5. Open more lantern markets to promote consumption with a new "night" atmosphere
To meet the demand for nighttime consumption in major cities, the closing time of the New Year's Goods Festival will be extended from Friday to Sunday, and a "Light Market" will be opened to support popular nighttime activities such as food and non heritage cultural and creative markets, lantern exhibitions, dragon and lion dances, float parades, street dance flash mobs, etc. The integration of "exhibition, sightseeing, shopping, entertainment, and food" will create new scenes for nighttime consumption during the New Year's Goods Festival, and play a greater role in promoting consumption during the festival.

The main venue in Chengdu covers an area of 50000 square meters and features themed halls such as the Global Import Hall, Famous Liquor and Candy Hall, Sichuan Prefecture Hall, National Famous and Excellent Hall, and Home Life Hall. It also includes special exhibition areas such as the Sichuan Chongqing Cooperation Exhibition Area, Chengdu Demei Capital Exhibition Area, Tianfu Tourism Food Exhibition Area, 39 High Quality Agricultural Products Exhibition Area, Public Brand Agricultural Products Exhibition Area in various provinces and cities, High Quality Grain and Oil Brand Exhibition Area, Seasoning and Hot Pot Ingredients Exhibition Area, Meat Products Brand Exhibition Area, Prefabricated Vegetable Industry Exhibition Area, Cultural and Creative Gift Exhibition Area, Brand Clothing Exhibition Area, and New Energy Vehicle Exhibition Area.
1. Global Import Pavilion (extended for eight days, from January 15th to 22nd, 2025). Concentrate on showcasing imported food, textiles and clothing, home furnishings, beauty and skincare, handicrafts from dozens of countries across five continents and China's Hong Kong, Macao, and Taiwan regions, and build an international exchange and cooperation platform of "selling globally, buying globally".
2. Famous liquor candy restaurant. The exhibition focuses on high-quality Baijiu, wine, health care wine, and various sweets and leisure food from all over the country. Carry out promotional activities such as famous liquor promotion and group buying conferences to help famous liquor consumption sprint towards a successful start to the Chinese New Year.
3. Sichuan Provincial Hall. Centralize the display of regional public brands and well-known enterprise products of agricultural products in various cities and prefectures within the province, and build an efficient platform for "famous cities and prefectures, expanding markets in provincial capitals" during the peak consumption season of the Chinese New Year.
4. National Famous and Excellent Hall. Concentrate on showcasing local famous and excellent products from various provinces (cities, autonomous regions) across the country, covering regional public brands of agricultural products, well-known enterprise products, county-level characteristic products, time-honored brand products, etc., and build an efficient platform for "provincial famous and excellent products, Chengdu Chongqing dual city New Year market expansion".
5. Home Life Museum. Concentrated display of 5G digital lifestyle, smart home appliances, nursing and health products, jewelry, cultural and creative gifts, textiles and clothing, new energy vehicles, etc., showcasing new trends in digital consumption, green consumption, and healthy consumption.

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Telephone:028-87616272
• E-mail:320673450@qq.com
• Address:No. 801, 8th Floor, Building 3, No. 69 Qingyun South Street, Jinjiang District, Chengdu City

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