As the largest and most influential professional licensing trade fair in Asia, China licensing Expo was held by China toy and Infant Products Association since 2007, and has been successfully held for 12 times, which is recognized as the best business platform for licensing business in the Chinese market. It provides the most influential and popular IP licensing projects at home and abroad with the opportunity of in-depth face communication with excellent manufacturers and retailers in various industries.



Gather a large number of well-known enterprises

Many well-known authorized enterprises at home and abroad have been included in previous China authorized exhibitions, including universal pictures, Hasbro, Mattel, Turner, IMG and click! And other international brand authorization leaders, as well as Huayi Brothers, aofei, xinchuanghua, yizhouren, Hongfang and other domestic excellent authorized enterprises. Among them, Universal Pictures, Turner and other companies have positioned China authorized exhibition as the only authorized exhibition in Asia. In addition, the proportion of new exhibitors is as high as 40%, such as Huayi Brothers, Ubisoft, Turner, line friends, Sanrio, iqiyi, etc.



Taiwan and international pavilions

With the strong support of Taiwan Trade Center, New Zealand Trade Development Bureau, Japan Trade Promotion Agency, Korea Cultural Industry Promotion Institute, Taiwan United Daily and other agencies, there are 6 exhibitors from countries and regions outside mainland China, including Japan and New Zealand for the first time.



Our audience

The number of professional visitors to the exhibition is growing rapidly every year. The audience's industries include toys, baby products, clothing, home textile, stationery, jewelry, FMCG, consumer electronics and shopping mall Meichen.



Field activities

A large number of on-site activities will be held in the same period of the year, including the China brand licensing Summit Forum, the Internet + Chinese civilization forum, the China brand authorized elite academy training and the CLE licensing awards. All activities focus on new trends, new playing methods and new models in the field of authorization, discuss hot topics that are widely concerned by the delegation, answer questions and solve doubts for new members of the delegation, and commend outstanding enterprises, IP images and excellent authorized products.



Unique resources: brand authorization Committee of China brand authorization alliance and China Game Association

Founded on October 19, 2017, China brand licensing alliance is the only brand licensing Alliance under the official guidance of the Ministry of industry and information technology of the people's Republic of China. It is jointly established by China Light Industry Federation and several national first level associations of authorized industries, aiming to promote the effective development of brand licensing business model in all relevant industries in China.



As the first professional organization of brand licensing industry in China, the brand licensing Committee of China Game Association was established on October 20, 2017, aiming to gather domestic and foreign brand licensing leaders and promote the healthy development of licensing industry in China in a more comprehensive and professional way.

Authorized IP for all categories of cartoon animation, film and television entertainment, fashion / life, online games, enterprises / brands / trademarks, celebrity brands, sports and leisure, culture and art (including museums), well-known universities, etc

Standard booth: 1500 yuan / m2 (15% extra for corner)
Cost of bare land: 1300 yuan / m2 (only bare land area is provided, no facilities are included, additional 15% will be charged for corners)
Matters needing attention
Visit fee: free (only for professional visitors over 16 years old)

• Telephone:010-68293662
• Truename:Wen Ming Fang
• Fax:010-66033964
• E-mail:claire_wen@tjpa-china.org

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870