333 Songze Avenue, Qingpu District, Shanghai

APPPEXPO Shanghai International Advertising, Printing, Pack&Paper Expo (full name: Ad, Print, Pack&Paper Expo), hosted by Donghao Lansheng Group Shanghai Modern International Exhibition Co., Ltd., has a history of 28 years and is also a global brand exhibition certified by the International Exhibition Industry Association UFI.

In 2018, the Shanghai International Advertising Festival became one of the four major festival events in Shanghai. It is an exhibition unit that showcases innovative products and technological achievements in areas such as spray printing, cutting, carving, materials, signage, display, lighting, printing, fast printing, packaging, etc. It is a full expression of the perfect integration of advertising creativity and technological innovation.

As an important component of the Shanghai International Advertising and Printing Exhibition, Ad&SignExpo aims to provide a one-stop solution for the advertising and labeling industry, bridge the upstream and downstream relationships of the industry, and explore new developments in future advertising and labeling. Let China see the world, let the world see China.

Diversification and integration drive innovation in the digital age

After 28 years of upward climbing, APPPEXPO Shanghai International Canton and Printing Exhibition,

Always stand by the procurement platform, take pride in leading development, maintain the market, and reflect on continuous innovation.

Entering the rapidly changing digital age, the elements that make up APPPEXPO are becoming increasingly diverse:

Whether it is the diversity of the scope of exhibits, the diversity of display forms, the diversity of promotion channels, the diversity of buyer sources, or the diversity of market regions, all reflect the brand spirit of innovation and exploration;

Entering the open and compatible digital age, APPPEXPO is committed to exploring the path of connectivity and integration:

Both the SHIAF Shanghai International Advertising Festival, which integrates the upstream and downstream of the industrial chain, the CSA Shanghai Advertising Equipment Supplier Association, which integrates enterprises from different fields, the APPPEXPOAlliance Guangyin Alliance, which integrates differentiated regional markets, and the AAA Asian Advertising Federation, which integrates resources from many overseas exhibitions and associations, all demonstrate a firm determination to embrace the future.

Diversity and integration, the two sides of the coin, drive APPPEXPO towards better progress!

APPPEXPO | Digital Age · Transformation

Inkjet printing, signage, and exhibition display have always been the three leading vehicles in the development of advertising technology equipment industry, and are also the three major ticket warehouses (core exhibits) of APPPEXPO. The three intersect with each other and each has its own emphasis. After entering the digital age, facing the rise of new commercial retail, they are developing in different directions of change.

The essence of advertising is communication, the soul of advertising is creativity, and the goal of advertising is marketing. The development and application of digital technology, combined with traditional inkjet printing, signage, and exhibition displays, provide strong hardware support for better meeting consumer needs in terms of content, form, and experience, and generating greater and more effective communication effects.

Digital printing - "The role of the engine has become prominent"

The printing market is evolving from scale to specialization, personalization, and diversification, presenting a trend of resource aggregation and increased stickiness.

Industrial digital printing equipment is mainly aimed at high-end customer groups and quality requirements, designing commercial advertisements, labels, packaging and other fields.

Digital Printing - "A Major Technological Revolution"

Digital printing technology has advantages such as high efficiency, low sampling cost, good sound quality, and less pollution;

Digital printing will meet people's personalized needs to the fullest extent and improve their quality of life;

Digital printing will directly promote the development of "green textiles" and "green manufacturing".

Image and Text Quick Printing - "Convenience Store of Culture"

Image and text fast printing has the characteristics of high quality, fast speed, small batch size, and fast change;

"Visual digitalization" will become the mainstream development trend of graphic and text fast printing stores;

The production of personalized letters, personalized folders, personalized books and materials for bidding documents, as well as the printing of engineering drawings that can be considered, will become a breakthrough point.

Creative Design, Printing and Packaging Boutique - Creating New Value

From printing to post press, from corrugated to color boxes, creative design+high-end digital technology, creating infinite new value;

Personalized and flexible, becoming a new digital label that complements traditional advantages and provides customers with overall solutions;

Digital technology promotes the upgrading and replacement of traditional enterprises, opens up unlimited blue oceans, and achieves high-quality branding development.

2. Digital transformation of identification signs

Digital Signage - "Screen Everywhere"

• Company:Shanghai Modern International Exhibition Co., Ltd
• Truename:Qi Ying
• Mobile:13701911541
• Address:333 Songze Avenue, Qingpu District, Shanghai (North Gate of Exhibition Hall)

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870