In response to market demand and the call of exhibitors, CBE has integrated new resources and held the "CBE Hangzhou International Beauty Expo" (hereinafter referred to as the "CBE Hangzhou Exhibition") in the e-commerce capital of Hangzhou during the industry procurement concentration season in September 2024.
The CBE Hangzhou Exhibition, which will be held from September 11th to 12th, 2024 at the Hangzhou International Expo Center, will feature the theme of "Go! New Beauty" and introduce trendy domestic products, high-quality imported products, flexible supply chains, influencer organizations, new trendy channels and other new beauty resources that are suitable for the current market development, based on the strict selection standards of CBE. This will allow more new resources and new forces to be "seen" and promote the upward growth of the industry.

01. New domestic products, new trends
After more than 40 years of development, domestic beauty brands have embarked on their own unique path of development through imitation and learning. More and more domestic brands are increasing their investment in scientific research to ensure the uniqueness and quality of their products. At the same time, with the improvement of product quality, the self-confidence of domestic brands has been greatly improved, and frequent innovations in content marketing and scientific communication have promoted the beauty market to set off a wave of domestic products.
Based on this trend of the times, CBE invites a group of trendy beauty brands with strong vitality, growth potential, and a core of domestic culture through comprehensive online data evaluation and channel research, using strict selection standards from different dimensions such as brand product quality, vitality, influence, and reputation, such as Perlier, Mibel, PMPM, INTO YOU, etc., to settle in the "National Trend Museum" of CBE Hangzhou Exhibition, Assist domestic brands in heading towards a "new future".
02. New imports and new traffic
Imported products occupy a dominant position in the domestic beauty market and are a major category with high attention and search volume in the consumer goods market and channel market.
The CBE Hangzhou Exhibition, based on the global resources accumulated by the CBE China Beauty Expo for 27 sessions, as well as the international influence of the group company Infirmann, selects high-quality imported products that meet the current development needs of the Chinese beauty market from over 40 countries and regions around the world, including France, Germany, Italy, Spain, Switzerland, Japan, South Korea, and other forms of national and regional groups and brand headquarters exhibitions, Building new ways of linking with the domestic market.
The CBE Hangzhou Exhibition "Import Selection Hall" will introduce global specialty beauty products, create landing strategies through new traffic entry, and help imported beauty brands quickly enter the Chinese market.
03. New Technology, New Drivers
Technological innovation has become a new trend in the cosmetics industry, not only an important core for cosmetics brands to unleash new vitality, but also a key engine for achieving high-quality development of the cosmetics supply chain.
According to the strict selection criteria of CBE and the market's demand for flexible supply chains, CBE Hangzhou Exhibition in the field of beauty technology has also introduced a group of supply chain enterprises with both scientific research and innovation capabilities, as well as providing flexible production, to the "Technology Innovation" theme exhibition area - "Innovative Raw Materials, Elastic OEM Hall" and "Selected Packaging, Intelligent Equipment Hall" through targeted invitations. Supply chain enterprises, including functional raw materials, elastic OEM, innovative packaging, smart factories, smart devices, etc., will work together with brand enterprises to promote China's cosmetics industry towards a high-quality technology powerhouse.
04. New channels and resources
With the development of technology and economy, both online and offline beauty channels have entered a new stage of development. Offline channels have cultivated a group of trendy retail physical stores that attract the younger generation of consumers in the new retail wave, while online channels have incubated the popular direct broadcasting track on traditional e-commerce platforms. Diversified channels and emerging forces are influencing the development of the industry.
CBE has observed that more and more emerging channels are connecting beauty resources through the CBE platform, and they are looking forward to jointly building a healthier and more orderly channel ecosystem with the CBE platform.
In order to better promote the integration of brands with emerging channels and new resources, and to promote the healthier development of new channels including trendy retail and influencer economy, CBE has launched two major public welfare organizations, the "CBE New Resources Alliance" and the "CBE influencer Alliance", to unite industry forces and jointly build a new resource and ecosystem.
The CBE New Resources Alliance has gathered a group of dynamic, influential, responsible, and responsible elite leaders in the cosmetics industry ecology, including brand founders, trendy retail leaders, channel elite leaders, supply chain leaders, etc., with the mission of "accelerating China" into a "strong cosmetics industry in China", sharing new resources, and jointly building a new order in the beauty industry.
At the same time, the CBE Hangzhou Exhibition will comprehensively and deeply operate the 5000+celebrity resources of the "CBE Celebrity Alliance", and will create a "CBE Celebrity Festival" on site. Through theme exhibition areas, on-site forum salons, and online aggregation and dissemination of celebrity check-in linkage, it will build resource links and create a new value ecosystem for brands and celebrities to achieve mutual benefit.

05. New links for greater efficiency
As a key project of CBE China Beauty Expo, CBE Hangzhou Exhibition will leverage CBE's vast resources and integration capabilities, with the aim of "efficiency" and "precision", constantly observing new trends and demands in beauty and makeup, and linking new beauty resources in new cities through more interconnected means.
The 2024 CBE Hangzhou Exhibition will rely on CBE's successful online trade docking and data service platform, CBE Cloud Quick Selection, which has been in operation for 4 years, as well as the continuously optimized CBE buyer demand database. We will conduct research on the procurement needs of professional buyers and accurately invite over 100000 professional visitors to the exhibition site for trade negotiations and direct procurement.
At the same time, CBE Hangzhou Exhibition will build a 1V1 exclusive service group by equipping a more professional and refined service team, providing precise matching, personalized itinerary arrangements and other services. Through the integration of online and offline, it will provide efficient, convenient, and accurate new business links for professional buyers and exhibitors.

CBE daily cosmetics theme: skin care, cosmetics and beauty tools, care products, perfume fragrance, household beauty instrument, oral care products, beauty products, maternity, baby and child products, chain stores, service agencies
CBE professional themes: professional beauty, beauty equipment, nail and eye beauty, eyelash embroidery, international health, medical beauty
CBE SUPERLT Supply Theme: Mechanical Equipment, Raw Materials, Materials, OEM/ODM/OBM, Packaging

Please contact the exhibition organizer for implementation before participating in the exhibition.

• Telephone:021-23263723
• E-mail:Exhibitions@chinabeautyexpo.com
• Address:No. 353 Benjing Avenue, Qianjiang Century City, Xiaoshan District, Hangzhou City

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