In recent years, cross-border e-commerce has become a new engine for China's foreign trade development. In 2020, China's cross-border e-commerce import and export volume increased by 31.1% year-on-year. In the first half of 2021, the cross-border e-commerce export increased by 44.1% year-on-year. Cross border e-commerce has entered a historic turning point, moving from the era of product going to sea to the era of brand going to sea. Cross border e-commerce enterprises began to rethink their own development model, make a new balance between scale growth and brand value, and actively look for the next outlet of cross-border e-commerce.

From July 21 to 23, 2022, the 7th ICEE China (Guangzhou) International Cross Border e-commerce Expo / the 7th ICEF China (Guangzhou) International Cross Border e-commerce Summit Forum (hereinafter referred to as ICEE Guangzhou cross border Expo) will be held in Guangzhou Pazhou poly World Trade Expo. The exhibition is based on the industry. On the basis of the successful holding of the previous six sessions, focusing on the current development needs of the industry, the theme is "brand goes to sea and digs cross-border", Around the next outlet, the Expo is expected to be attended by more than 600 exhibitors, with an exhibition area of 30000 square meters.
 
From July 21 to 23, 2022, the 7th Guangzhou International Cross Border e-commerce Expo and Summit Forum of 2022 ICEE / ICEF will meet you as scheduled!

Last review
On December 4, 2021, the 6th ICEE China (Guangzhou) International Cross Border e-commerce Expo / the 6th ICEE China (Guangzhou) International Cross Border e-commerce Summit Forum came to a successful conclusion in Guangzhou Pazhou poly World Trade Expo. In these short three days, we released the new pattern and new forces of cross-border e-commerce at one time, intensively displayed the business insight and development trend facing the future, injected new energy and innovative elements into the development of cross-border e-commerce industry, and helped domestic enterprise brands go to sea!
The exhibition integrates industry resources, shows many popular products, high-tech products and cross-border premium products, and makes every effort to create a more complete cross-border ecosystem, reflecting the current new marketing methods and innovative services. The exhibition area exceeded 20000 square meters and attracted more than 300 exhibitors. A total of 33042 visitors were received on site, and more than 100000 visitors were attracted online.

Ø cross border import and export commodity exhibition area: lamps and lanterns, children's toys, household products, household appliances, stationery gifts, outdoor products, beauty care, leather luggage, clothing, shoes and hats, lighting, hardware, 3C electronics, pet products, jewelry, etc;

Ø cross border logistics and service trade exhibition area: payment, logistics, international freight forwarding, sea transportation, air transportation, international express delivery, transshipment, overseas warehouse, customs agency, supply chain management system, digital marketing, financial investment, cross-border institutions, legal services, talent training institutions, industrial parks, agent operation, trademarks, VAT, etc.

Ø cross border platform exhibition area: cross-border e-commerce mainstream platform, independent station, B2B, B2C, o2o, talent recruitment platform, live broadcast platform, short video platform, domestic and foreign retail e-commerce, etc;

Ø brand going to sea exhibition area: highlight made in China, display domestic goods going to sea, and focus on domestic brands such as small household appliances, consumer electronics, beauty, lamps, clothing and so on;

Ø comprehensive test area and digital e-commerce exhibition area: industrial belt exhibition area, cross-border e-commerce comprehensive test area, transformation and upgrading projects of state-owned enterprises, digital e-commerce, cloud computing, specialized and new enterprises, etc;

Standard booth (9 ㎡): 1100 yuan / m2
Bare land (from 18 ㎡): 1000 yuan / m2

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