Market prospect
As the bridgehead of China's e-commerce development, the total amount of online retail transactions in Guangdong has been close to half of the total amount of social retail. Guangzhou and Shenzhen are the two cities with the largest number of sales and stores in Guangdong Province. The sum of sales and stores in the two cities has accounted for more than half of the province. In recent years, online retail sales in Guangdong Province reached 1892.18 billion yuan, a year-on-year increase of 25.1%
The notice of the general office of Guangdong Provincial People's Government on printing and distributing the implementation plan of promoting the coordinated development of e-commerce and express logistics in Guangdong province encourages the transformation and upgrading of traditional e-commerce logistics parks to meet the development needs of e-commerce and express industry, supporting the construction of intensive express logistics distribution centers, and the construction of automation equipment, standardized facilities and information systems
The warehouse distribution integration project integrating software and other functions promotes the construction of modern "e-commerce + Express Logistics" park. Under the favorable policies, the construction of e-commerce Industrial Park in Guangdong Province will face good development opportunities in the next few years.
Industry background
In the 5g era, "live + e-commerce + group purchase" is very popular. The industry of live e-commerce + community group purchase + community group purchase has also shown rapid growth, and live delivery and group purchase will also become a new retail trend. In 2020, the overall scale of China's social e-commerce has reached more than 2 trillion, an increase of 63.2%, accounting for more than 20% in online retail, and the penetration rate has reached 71%, becoming the fastest growing part of e-commerce. According to the transaction scale, the social e-commerce platform has formed three echelons: 100 billion, 10 billion and less than 10 billion. At the current stage, competing for social traffic, seizing the sinking market and meeting consumer demand are the three core driving forces for the development of social e-commerce. With the continuous diversification of user needs, social e-commerce is evolving from an e-commerce model to a new business underlying logic, that is, through the intervention of key people (KP), innovate and reconstruct retail scenes and links to obtain, operate, transform and serve users, and finally form a new business ecosystem. In terms of value realization, social e-commerce shows social and economic values such as absorbing employment, accelerating the process of entity digitization, helping consumption upgrading and rural poverty alleviation, as well as retail values such as improving conversion rate, enhancing user stickiness, reducing marketing costs and improving brand opportunities.
Exhibition introduction
The 2022 international e-commerce new channel and webcast selection conference is jointly hosted by Guangdong E-Commerce Association and Hong Kong expansion group, and undertaken by the expansion exhibition. The 2022 international e-commerce new channel and webcast selection conference will be held twice, respectively in Guangzhou Pazhou poly world trade exhibition hall from April 7 to 9, 2022 and Shenzhen Futian Convention and Exhibition Center from October 8 to 10, 2021. The scale of the exhibition will be expanded to 100000 square meters and more than 2000 + brands. It is expected that more than 100000 professional visitors will visit. This exhibition will focus on the digital innovation and channel change brought about by social e-commerce and the bonus period of online Red live broadcasting, integrate domestic resources, comprehensively interpret the integration trend of digitization, live broadcasting platform and social economy with new retail and new e-commerce, at the same time, it is committed to developing new e-commerce models for traditional enterprises, and help major e-commerce platforms and brands actively promote marketing innovation and channel change under the background of the rise of the live broadcasting industry, Drive domestic brands to stand out and gradually diversify domestic trade. Welcome to the 2022 international e-commerce new channel and webcast selection Conference!

★ new social retail / social e-commerce exhibition area:
Comprehensive social e-commerce platform, fresh food social e-commerce platform, group social e-commerce platform, Haowu recommendation social e-commerce platform, sharing social e-commerce, boutique member social e-commerce, micro store business and community group purchase,
★ exhibition area of webcast technology and equipment:
Equipment support: network communication support / operator image display; AI technology / content management; Lighting equipment and atmosphere building equipment; Computer and peripheral equipment; Mobile phone and peripheral equipment; Editing technology;
Packaging design: live broadcast clothing, special cosmetics, etc; Film and television recording, song ordering machine, player, camera, SLR, DV, mobile phone, camera, sound card, mixer, controller, with (without) source Di box, microphone, headset, loudspeaker, speaker, power amplifier, speech amplifier, earphone, effector, etc;
Accessories, software and sound card debugging: audio accessories; Microphone accessories; Various connecting wires, fill light, earphone winder, Bluetooth device, battery, earphone portable box, earphone wire, earphone cover / earplug cotton, mobile phone wire, USB data cable, mobile phone converter, mobile phone lens, mobile phone bracket, live broadcast teaching and training tools, etc;
★ brand online goods exhibition area:
Health food: high-end import and export food, functional health products, organic food, alcohol, beverage, oil, tea products, agricultural and sideline products, etc;
Smart technology: 3C digital (camera, mobile phone, computer and other accessories), smart products, household appliances, office equipment and consumables;
Boutique life: jewelry, auto supplies, clothing, shoes, hats, bags, outdoor equipment, fashion luxury goods, etc;
Beauty personal care: cosmetics and skin care, hair care, hair products, beauty tools, daily cleaning, health care products, medical devices, adult products, etc;
Daily necessities: kitchen supplies, bathroom supplies, home textiles, furniture, handicrafts, high-end gifts, home decoration, pet supplies, etc;
Maternal and infant toys: maternal and infant products, feeding and washing care, infant and child clothing, child and child products, child and child toys, etc.
★ platform supply chain / service organization exhibition area:
Live broadcast platform: short video platform, live broadcast platform, etc;
Logistics / logistics express, warehousing, e-commerce Park, application software, banking, payment, financial services, etc;
Others: social e-commerce / webcast service providers (SOCIAL e-commerce platform, training, online marketing promotion, mobile e-commerce system, brand marketing planning, KOL, MCN, training institutions, app, social e-commerce marketing mobile phone, Internet of things technology equipment), etc;

Please contact the organizer of the exhibition before participating in the exhibition.

• Telephone:021-57096309
• Truename:Qi Wei
• Mobile:15820450060
• Fax:021-57096309
• E-mail:qiwei_expo@163.com
• QQ:85352837
• Address:Room 193, building 4, No. 6758, Daye highway, Fengxian District, Shanghai

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